Daily Minute Master Series – June 23, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Facebook Launches Live Audio Rooms and Podcast Playback In-Stream

They’ve both been in the works for a little bit, and have been tested in various forms. But now, Facebook is officially rolling out its new live audio rooms option, as well as podcast discovery and playback within the app.

For the full white paper click here

The Top 10 Social Media Sites & Platforms 2021

The top social media sites have seen plenty of movement in the the last few years. Facebook might still be dominant, but TikTok has seen the fastest growth of any social media platform. From launch only five years ago, the video-based platform is now fifth for most monthly active users (MAU). Meanwhile, Instagram has seen impressive growth and holds the number four position for MAU. This means for brands wanting to reach an audience, the choice of social media platforms is growing and shifting. And attention must be paid to where your demographic might be moving to.

For the full article click here 

Startup Marketing: Depth Vs. Scope

Building a great startup product is rarely enough. Marketing it is equally important. Doing it correctly, however, is a tough ask for two major reasons: First, you rarely have a substantial marketing budget, if any. This is especially true in the very early stages of your startup when you need to validate your idea and get initial traction before being able to fundraise. Because of this, investing in both depth and scope is simply impossible because your time and capital are limited. Second, in the idea generation and validation phases of your startup, you wouldn’t know if you have a product-market fit yet. Because of this, you cannot be sure if people genuinely need what you are offering them, and equally problematically for a marketing person: you cannot be sure which marketing channel will yield the best results.

For the full article click here 

What Is Programmatic Marketing, And How Can It Help Your Company?

Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies. Programmatic marketing is the term used to describe the practice of using automated bidding and placement platforms that buy and sell digital ad space in real time. The decisions on the ad placements are made using hyper-specific data including the target consumers age, location, career, and specific consumer interests. This enables companies to launch hyper-targeted, extremely effective, ad campaigns that yield the highest ROI.

For the full article click here

Is A Paid Social Campaign The Right Marketing Move? 12 Clear Signs

While it takes some time to build a steady stream of organic traffic, a paid social media campaign can jumpstart your company website’s traffic. If you are considering using paid social media to take your marketing to the next level, you may be wondering where to begin and how to know for certain that this is the right move for your company.

For the full article click here

Search Console Insights, New GA4 Reports & More Digital Marketing News

Learn about the new Search Console Insights feature, Shop Pay’s expansion to non-Shopify merchants, Amazon’s blocking of FLoC, and how GA4 just got even better.

For the full article click here

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