Daily Minute Master Series – June 23, 2020
Social Media
This Start-Up is Using AI to Suggest Emojis, Social Content for SMBs
There is no shortage of options for social media management tools; there are more than 300 listed on the marketing technology landscape. And HelloWoofy isn’t on it yet, but the start-up is aiming to bring the assistance of automation to social content creation for small businesses. The company announced a new integration with social media management platform Hootsuite Friday.
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Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page
You can now create Instagram ads without having a presence on Facebook. If you are promoting a post from your Instagram business account for the first time, you won’t have to connect to a Facebook ad account or Facebook Page.
The key proviso here being ‘for the first time’ – most Instagram advertisers have already connected their profile to Facebook Ad Manager, as has been required, and those businesses won’t now have to option to disconnect their Instagram profile from their Facebook Page, and still have the capacity to run ads.
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Marketing
Google Mobile First Indexing and Scoring of Sites with Mobile and AMP Versions
In a recent Webmaster Hangout, Google’s John Mueller discussed how Google will handle multi-platform sites in a mobile first index. Specifically, Mueller discussed how they will index and score the Web Vitals factors for sites that have both a mobile and AMP version. Web Vitals are metrics that will become ranking factors in 2021, so knowing which version of a site Google will use for indexing and user experience scoring is important. In the hangout, a publisher asked about best practices for showing visitors different versions of a site. Mueller answered that question and then went into detail about how Google will index and score sites that have a mobile, AMP and desktop version.
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How to Make the Most of Paid Media Right Now
During an economic downturn, ad market dynamics and ad buyer behaviors shift. Amid these changes, it’s critical for consumer brands to continue to advertise. Marketers and the agencies that work with them can continue to drive growth through smart segmentation, even while the economy softens. The key is to focus on where you get the best results, using channels that enable flexibility and targeting audiences that show intent. On June 17, I moderated a sponsored Search Engine Journal webinar presented by Dan Dillon, VP of Marketing at Reveal Mobile. Dillon provided practical and actionable guidance for advertising to audiences who are most likely to convert.
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What’s Digital Commerce Advertising and What Tools Can Help?
Digital advertising spending has been on a strong growth trajectory since its inception. The Interactive Advertising Bureau’s report on the first half of 2019 had revenue totaling $57.9 billion, which represented a 16.9% increase from the same period in 2018. But in the numbers was one important sign of maturity of the industry. It’s the first time that revenues for the first half of a year were lower (by $30 million) than the second half of the previous year. Advertising expenditure in general tends to be bigger in the second half of the year, as retailers push holiday deals for the consumer gift-giving season, so it’s a testament to interactive advertising’s enduring value that digital has so far bucked that trend by showing first-half results that exceed the previous year’s second-half. Still, it indicates that things are beginning to settle down into the usual seasonal patterns and advertisers looking for undervalued inventory must seek it outside of the more established channels.
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