Daily Minute Master Series – June 22, 2021

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The Marketing Rundown

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News & Updates

Facebook Announces Education and Insights Sessions as Part of Cannes LIONS 2021

Facebook has announced a range of new initiatives tied into this year’s Cannes LIONS marketing and advertising summit, which, due to COVID-19, will be a virtual event, with sessions live-streamed over the next week.

For the full white paper click here

Facebook Tests Public Comments Display on Facebook Stories

Facebook appears to be testing a new option which would display Stories replies on the Story frame itself, adding a whole new way to engage with Stories content.

For the full article click here 

9 Key Internet Safety Tips and Notes [Infographic]

eCommerce has seen a massive rise over the past 12 months, with the COVID-19 lockdowns forcing most of us to find new ways to shop, exacerbating already established trends away from physical stores and towards more advanced, streamlined online buying.

For the full article click here 

25 Ways to Use Social Proof on Your eCommerce Website to Increase Sales [Infographic]

Are you looking for ways to increase the conversion rate of your eCommerce website? Want to know how using social proof on your site can help? The team from Red Website Design share 25 ways to use social proof on your eCommerce website in this infographic.

For the full article click here

John Mueller on Keyword Placement on a Page

Google’s John Mueller answered a question about where to put keywords so that Google understands what the page is about. The context of the question was of a person who was concerned about how to communicate to Google the meaning of a 20,000 word article.

For the full article click here

A Complete Guide to App Store Optimization (ASO)

In Q1 2021, there were 3.48 million apps available for Android users on Google Play — and Apple App Store has approximately 2.22 million apps in place for iOS users. The dilemma marketing teams face today is not whether to invest in apps to engage with their audience, but how they can enable people to discover their apps in the first place. This is where app store optimization (ASO) is so important.

For the full article click here

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Daily Minute Master Series – June 21, 2021Daily Minute Master Series – June 23, 2021