Social Media

Twitch Will Stream Selected Premier League Matches as it Looks to Expand into New Areas

For years, social platforms have been trying to capitalize on the link between live TV viewing and social engagement – or ‘second-screening’ as it’s become known. According to research, more than 90% of people now have their smartphone on hand while watching TV, and are particularly engaged with their devices, and specifically, social media apps, during live events. Logically, then, it would make sense for social platforms to merge the two functions. Twitter has tried to stream real-time tweets along with sporting broadcasts as part of its various rights deals, while Facebook has attempted the same with different approaches to Facebook activity appearing on the same screen as TV shows.

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Civil Rights Groups Call on Advertisers to Pause Facebook Ad Spend in July<

Despite ongoing criticism of its policies, and its approach to divisive comments and content, Facebook has thus far stood firm on its stance that it should intervene as little as possible, and leave such commentary active, in many cases, in order to let users see what other people have to say. Will this make Zuck and Co. re-think that stance? This week, a collection of civil rights groups, including the Anti-Defamation League, the NAACP, Sleeping Giants and Common Sense Media, have teamed up to launch a new campaign calling on major advertisers to pause their Facebook ad spend in July, in order to send a message to the company that its lack of action is not good enough.

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20 Awesome Twitter Tips & Tricks You Should Know

With 275 million users, Twitter is huge. For you as a marketer, it promises a wide audience for your brand. But if you’re handling all your company’s social platforms, it can be difficult to spend a ton of time on your Twitter account. I’ve got great news for you: You can use a bunch of amazing tips and tricks to make things faster, easier, and more convenient for you as you use Twitter. In this post, I’ll show you 20 of them.

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Marketing

5 Essential Tips for Optimizing Your Google Ads Campaigns

If you are using Google Ads to advertise your goods or services, then you are making a conscious and significant effort to increase your business and improve your market share. However, you won’t be increasing your profitability and reaching your max potential unless you take the necessary steps to optimize your Google Ads campaign and ensure that you are getting the best bang for your buck. Fortunately, campaign optimization tools like SEISO can help diagnose the problems advertisers face with Google Ads campaigns. Through the process of helping thousands of digital marketing and online advertising professionals assess their campaigns, we’ve put together a list of five essential tips to help optimize your Google Ads campaigns and get the most from your ad dollars.

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How to Get the Most Out of Your Sales with Amazon Brand Analytics

For the last few years, Amazon has been trying to court more brands into their platform. As part of this effort, they have made some of their most powerful tools for conversion and reporting available specifically to those sellers who participate in the Amazon Brand Registry program. Brand Registry is a program only available to brand owners with a live trademark. It allows access to special programs like A+ Content, Sponsored Brand Advertising, and tools to help protect their intellectual property. One of the powerful, yet often missed, features of Brand Registry is the Brand Analytics and Brand Dashboard.

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The Pros and Cons of Webinars and Podcasts [Infographic]<

Webinars and podcasts both offer great opportunities to engage your audience, but they’re also vastly different, and serve alternate purposes within your digital strategy. But with limited resources, you may need to choose between the two, in order to focus your efforts. In the below infographic, the team from Flow provide an overview of the variable factors to consider, which could help you decide which option is better suited to your content needs.

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