The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
How to Earn or Build Links to Your Site in 8 Creative Ways
Establishing relevant, high-quality inbound links to a website continues to be one of the most important components of building online authority — and in turn, organic search visibility. It makes sense that a website’s authority and relevance are directly tied to the volume of other highly relevant and authoritative sites which are linked to it. This is, in fact, the definition of authority – being labeled as an expert on a subject or topic by a group of like-minded peers. It indicates a symbiotic relationship where both parties benefit from a boost in mutual authority.
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How To Align Messaging Between Your HR And Marketing Departments
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The digital marketing world is changing. While once upon a time, the Facebook and Google duopoly drove all digital ad sales, helping to launch the world of programmatic advertising, people’s tastes and preferences are changing, and businesses are getting more creative with how they reach customers and potential customers. Today, there are more weekly podcast listeners than there are Netflix subscribers, and 86 percent of consumers want to see more video content from their favorite brands.
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Three Ways The Pandemic Made Sales And Marketing More Effective And More Human
The digital nature of selling, marketing and customer success doesn’t mean outreach has to be robotic. According to findings from Accenture, 89% of business leaders believe in the value of pairing a human-centered approach with a business strategy that leverages data. In fact, according to my company’s study, the majority of B2B revenue leaders say their engagement strategies have taken a more human approach since March 2020.
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Facebook Launches Initial Test of Ads in the VR Environment
Facebook sees VR as the next stage in social connection, providing more immersive, engaging ways for users to connect, collaborate and engage in an entirely simulated environment.
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Clubhouse Looks to Boost its Presence in India with Expansion of ‘Creator First’ Funding
After limiting its own growth potential by not having an Android app at all until last month, Clubhouse has now seen a massive expansion in Android user base, adding 4 million more extra users, effectively triple what it had on iOS alone at last report.
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