Daily Minute Master Series – June 21, 2019

Social Media

Instagram Will Now Keep All Content Captured in the Stories Camera for Seven Days

nstagram is rolling out another small Stories tweak, this time giving users more options on the content they capture within the Stories camera. The option will make it easier for users to curate their best Stories content – which is often what Instagram is criticized for (promoting shiny, highlight reels of people’s lives, as opposed to real experiences), but is also how users continue to post to the platform. For brands, it could come in handy – now, you’ll be able to take a heap of photos and videos at once, then select the best options to edit and post to your Stories after the fact. You could already do this to some degree by Camera Roll uploads, but this will be native to Instagram, making it a little easier to do.

For the full article click here 

Facebook and TikTok Lead in Overall App Downloads in May

Facebook remains the most popular social app, even in terms of new downloads, while TikTok and Snapchat also continue to hold attention. These are the key trends of note in the latest app download rankings for May 2019, as provided by SensorTower. Facebook sits atop the overall chart, showing that privacy concerns and misinformation issues are not slowing The Social Network’s ongoing expansion, at least in terms of audience growth. Facebook’s quarterly reports show that, despite reports of lower usage overall, Facebook has continued its growth momentum. What’s more interesting is the sustained popularity of TikTok, and the resilience of Snapchat – though the latter’s download numbers have reportedly been propped up significantly by the popularity of its ‘Baby’ and ‘Gender Swap; Lenses. TikTok remains the trending app of the moment, and is maintaining its growth momentum – which may be a surprise to many. It’s very difficult to predict which app is a fad and which will stick. These stats show that TikTok is holding, it’s still popular, despite its main surge in notoriety coming some eight months ago.

For the full article click here

Marketing

Google Adds More Social-Like Options to Google My Business Listings

Google is rolling out a new range of Google My Business tools which will provide even more options for brands to maximize their exposure through Google search – and even promote their Google presence through physical stickers, helping to drive traffic. Google will now enable businesses to offer new rewards to customers who follow their business within Google apps, with new ‘Welcome Offers’. In addition, Google will now also enable brands to claim a short name and URL for their business. Google’s also adding new options for cover photos and photo displays, with newly uploaded images showing instantly on Google My Business profiles. Google’s also launching a new website where businesses will be able to download and order custom assets for their business – like physical stickers – in order to help promote bookings, prompt reviews and encourage follows for their Google My Business profile. The tools, as noted, add more social platform type elements for Google My Business profiles – and given the dominance of Google search, they’re definitely worth a look.

For the full article click here 

Advertising

Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend

In an effort to help simplify settings, Google said, it is making changes to two portfolio bid strategies. Portfolio bid strategies can be applied across multiple campaigns in a Google Ads account. Starting in July, the target spend setting will no longer be an option when setting up new maximize clicks portfolio bid strategies. Instead, the strategy will use the average daily budgets of the campaigns in the portfolio. The maximize clicks strategy automatically adjusts bids to try to get as many clicks as possible within your budget — or target spend, if you’d set one. Target spend is defined as: “the amount you’d like to spend each day on all campaigns that use this bid strategy. Unlike your budget, target spend isn’t a hard limit. Your daily spend may exceed your target spend at times.” Also in July, enhanced CPC will no longer be available as a portfolio bid strategy. There is no added benefit to using eCPC as a portfolio strategy as opposed to at the campaign level, and Google says they’re “far more widely used” on individual campaigns.  These changes follow the announcements that target search page location and target outranking share bid strategies are going away — at the campaign and portfolio levels — this month.

For the full article click here