Daily Minute Master Series
June 20, 2025
by Stephen Padveen
Marketing News and Updates
President Trump Delays US TikTok Ban for Another 90 Days
As expected, U.S. President Donald Trump has once again signed an executive order that will give TikTok a further 90 days to find a U.S.-based partner, in order to comply with a law which states that all entities owned by TikTok parent ByteDance are effectively banned in the nation.
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Google Launches ‘Search Live’ Real-Time Voice Search In AI Mode
Google Search Live with real-time voice conversations is now available in AI Mode for U.S. users. Talk to search, get audio responses plus web links.
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Google Ads adds new “Conv. value (incl. predicted)” metric
Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers a forward-looking view of performance.
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Amazon, Roku address CTV advertising reach and efficiency in new deal
The companies, which together command about 80% of the U.S. market, want to improve targeting and measurement while reducing waste in CTV advertising.
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Less than half of brands have ‘well-defined’ effectiveness function
B2B brands are far less likely than those in B2C to have a dedicated, fully accountable marketing effectiveness team.
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What Are Meta Keywords? + Why to Avoid Them
In SEO, meta keywords are keywords placed in an HTML meta tag with the aim of helping the webpage rank higher for those keywords in search engine results.
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