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Daily Minute Master Series
June 23, 2025

by Corey Padveen

Marketing News and Updates

More Challenges for X as xAI Faces Mounting Costs

Earlier this year, it once again seemed like X would be struggling to pay its expenses. But then in March, xAI, Elon’s well-funded AI project, announced that it was acquiring X the app, bringing the platform under xAI’s broader business umbrella, and enabling it to share funding with the advanced AI project, which has already raised more than $12 billion. And given that X is seemingly on track to generate around $3 in revenue for 2025, that presents a significant opportunity, and amid the broader hype around AI, it did seem like this could finally give X some stability, while also reducing the pressure on the app to generate more income from ads. But that might not actually be the case.

For the full article click here

Elon Pledges to Retrain Grok Chatbot to Provide More Ideologically Aligned Answers

Google Search Live with real-time voice conversations is now available in AI Mode for U.S. users. Talk to search, get audio responses plus web links.

For the full article click here

Snapchat Acquires Student Scheduling App Saturn

Snapchat’s looking to become even more important to teen social life, by acquiring calendar-based social app Saturn, which enables users to share their schedules, and arrange meet-ups in the app.

For the full article click here

Is ChatGPT Catching Google on Search Activity?

Is Google at risk of losing its online discovery crown to ChatGPT? Well, not yet. As you can see in this overview of online search traffic, put together by the team at Visual Capitalist, OpenAI’s chatbot still lags Google by a significant margin, and with Google also incorporating its own AI answers, it may still be able to fend off rising competition from ChatGPT, and maintain its place as king of the heap.

For the full article click here

How to Build a Brand That Truly Connects

If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics and clever messaging is a waste of resources. Real brand power is based on your brand’s identity: knowing who you are as a company, and how your ideal customer experiences life in relation to your offering. Search Engine Journal’s Editor-in-Chief Katie Morton sits down with Mordy Oberstein, founder of Unify Brand Marketing, to go deeper on how to build a brand with a solid foundation.

For the full article click here

How Much Code Should SEO Pros Know? Google Weighs In

In SEO, meta keywords are keywords placed in an HTML meta tag with the aim of helping the webpage rank higher for those keywords in search engine results.

For the full article click here

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