Daily Minute Master Series – June 20, 2019
Social Media
Facebook’s digital wallet Calibra: What it could mean for marketers
Facebook announced it is launching a financial subsidiary in 2020 called Calibra that will include a digital wallet offered as a standalone app and built into Messenger and WhatsApp. The digital wallet will enable global users to make financial transactions using Libra, the newly formed currency powered by blockchain technology backed by Facebook and a number of leading financial, technology and venture capital organizations, including Mastercard, Uber, PayPal and Andreessen Horowitz. Marketers are paying attention to the cross-border payment capabilities Facebook’s Calibra will offer. “It’s a way for Facebook to bring e-commerce into developing countries, where they don’t have stable currencies or means to pay,” said Steve Weiss, president of the digital marketing agency MuteSix. Whether or not Facebook will be able to drive global e-commerce within its apps via Calibra depends entirely on the success of the Libra cryptocurrency it is helping develop. Creating a way for worldwide users to engage with brands — and purchase from them regardless of their geographic location — could dramatically impact Facebook’s business model and further cement its dominance as a social platform. Much is riding on the success of the Libra cryptocurrency for Facebook. But, should it succeed, marketers are ready for the added e-commerce and customer experience possibilities it could provide.
For the full article click here
Facebook Adds 22 New, Free Training Modules to Facebook Blueprint
The Social Network has announced the addition of twenty-two new digital marketing training courses as part of its free Facebook Blueprint education platform. This new update, as noted by Facebook, will include additional Instagram insight, which will no doubt be of interest to the many marketers looking to build their presence on the rising platform. In addition, Blueprint also offers official, Facebook ads certification courses to help prove your skills and expertise. The new Blueprint courses will be available at facebook.com/blueprint at the end of the month. Facebook says the new courses will initially only be available in English, but it’s looking to add support for more than 30 additional languages by the end of the year.
For the full article click here
Twitter is Removing the Option to Tag Your Precise Location in Tweets
Twitter has announced a small, but interesting, update, with the removal of the capacity to tag your precise location within your tweets. It likely won’t have any significant impact – as Twitter notes, most people don’t use the option anyway. But it is still worthy of note, particularly as a data tracking tool, as it could lessen the platform’s capacity to track location data. At least, it could in theory. Given that the option is built into Twitter’s back-end code, the app will still be able to track your exact location anyway, if you have the capacity switched on. Location tracking isn’t on by default, but even if it’s no longer an option for your tweets, if you’ve chosen to switch it on in the past, Twitter can still use it. With users increasingly concerned about the information they share, the platforms themselves are now taking more steps to reassure people that they are not being monitored, and their data is not being logged every moment.
For the full article click here
Advertising
Price extensions now supported in Microsoft Advertising Editor
Price extensions launched in Microsoft Advertising a little over a year ago, allowing advertisers to show products and pricing in-text ads in mobile and desktop search results. Now you can manage those extensions in Microsoft Advertising Editor. That means you can manage them in bulk and much more quickly. From the Shared LIbrary in Editor, you will be able to add headers, descriptions and prices, including currency.
For the full article click here
