Social Media

Pinterest CEO Ben Silbermann: ‘Parts of Our Culture Are Broken’

Pinterest CEO Ben Silbermann addressed a litany of allegations by two former employees earlier this week in an email to staff. Ifeoma Ozoma and Aerica Shimizu Banks took to Twitter Monday to air their grievances, which included issues over salary and leveling, as well as retaliation they allegedly faced after speaking up. They are both Black women who held the title of public policy and social impact manager before leaving the company in May. Silbermann wrote in his email—which was obtained by Bloomberg News and confirmed as accurate by Pinterest—” What I’ve learned over the past few weeks is that parts of our culture are broken. Truthfully, I didn’t understand just how much work we have to do. That’s not an excuse, that’s a failure in leadership, and I’m truly sorry for letting you down. I’m grateful that so many of you had the courage to share your experiences honestly and openly.”

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Facebook Announces $200 Million in Funding for Black-Owned Businesses Among Other Diversity Commitments

Facebook has outlined how it plans to contribute to addressing racial inequality, announcing a range of new funding commitments, new measures to support black-owned businesses, and new internal staffing and education drives to improve both representation and understanding. First off, as announced by Facebook COO Sheryl Sandberg:

Building on earlier investments, we’re committing an additional $200 million to support Black-owned businesses and organizations. This commitment is part of a broader $1.1 billion investment in Black and diverse suppliers and communities in the US.

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How TikTok’s Algorithm Works – As Explained by TikTok

Despite various controversies around its ownership, its moderation policies, its growth efforts. Despite these concerns, TikTok is working very hard to show that it has nothing to hide, that it’s a transparent company, that users can trust. It’s added a new Transparency Center in LA, where people can stop by and see how it actions its policies, it’s limited user data access in order to mitigate potential misuse, and it recently appointed a US-based CEO, adding further separation from its Chinese parent company. And this week, TikTok has tried to provide another level of transparency, in explaining exactly how its recommendations algorithm works, and how videos gain traction, or don’t, on its platform.

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Marketing

7 Reasons Why Google Ads Might Not Be Working for You

Google Ads can feel like a difficult platform for advertisers to understand at times. At its core, it seems simple: bid on keywords in real-time and get users to click on your ads. The truth is, it’s a very robust platform that is starting to splinter into two use cases:

Those for more enterprise-level brands that understand how to manage it.
Google’s “done for you” versions like Smart Campaigns for smaller businesses that don’t want to deal with it.

If you aren’t experienced with Google Ads, it can feel daunting and exhausting. It can also be difficult for people who are just getting into Google because of all the information out there and the number of features it has. There are many different reasons brands give up or just wind up not knowing what to do.

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4 Tips to Optimize Your Link Building Research Process

Link building isn’t as simple as publishing, waiting, and swimming in links. If it was, we’d all have DR90 sites that ranked for immensely difficult keywords. You need to be proactive. Unless you’re Forbes, which you aren’t, links aren’t just rolling in with every new content piece. The only problem is figuring out where to start. How to reach those normally unreachable backlinks. The answer? Link building research. Here are four research tips and reports you can explore right now to 10x your links.

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4 Customer Acquisition Strategies for the Next Normal

COVID-19 has radically changed every part of our lives, forcing marketers to rethink how to acquire customers. In many parts of the country, “stay safer at home” orders remain in effect and consumers are getting used to a new way of doing business, from opting for curbside pickup to increasing their online shopping. Even as the country reopens, the changes in consumer habits and expectations will likely persist. The question is: how can you adapt to engage them in this new and uncertain world?

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