Daily Minute Master Series – June 18, 2021

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The Marketing Rundown

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News & Updates

Facebook Adds a Range of New Group Admin Tools, Including an Updated Dashboard and ‘Conflict Alerts’

Facebook has announced a range of new admin tools for Facebook Groups, including improved comment moderation processes, ‘Conflict Alerts’ to help detect potentially problematic exchanges, and an updated overview dashboard which will highlight group tasks that require attention.

For the full white paper click here

Facebook’s New Podcast Listening Tools are Set to Be Launched Next Week

Facebook is moving to the next stage with its podcast/Page integration plan, which will provide more ways for podcasters to promote their podcast content in-app by directly connecting their audio content back to their Facebook audiences for listening in-stream.

For the full article click here 

10 Top Digital Marketing Trends to Watch Through 2021

This past year, digital transformation became a reality for businesses of all kinds as the global pandemic accelerated the pace of change by years. The future trends you were using to guide your digital marketing strategy previously may now be outdated, while entirely new issues have sprung up to command our attention. Consumer needs and behaviors have dramatically changed.

For the full article click here 

Snapchat Shares New Insights into How Users Celebrate Pride Month, and What They Expect from Brands

With Pride Month now well underway, Snapchat has published a new report which looks at how its users are looking to engage around Pride, but also what they expect, and would like to see from brands around the same. The insights are based on a survey of around 5,000 Snapchat users across the US, Canada, the UK, Germany, France, Norway, the Netherlands, Sweden, and Australia. That’s a wide breadth of varied regions, which provides some good insight into the general mood among the broader Snapchat user community.

For the full article click here

Using Generational Consumer Values to Build Trust & Conversions

As digital marketers, we spend a great deal of time focused on impressions, clicks, and conversion data. What campaign, ad, or landing page is converting today? Yes, it’s about performance – but it’s also important to take a step back and recognize that factors like customer experience and brand trust also impact conversion rate. We have a responsibility in marketing and advertising to consider more than just surface-level details; there is an ever-growing emphasis on inclusivity, trust, and connecting to consumer values.

For the full article click here

Instagram Adds Group Fundraisers, Facilitating New Awareness Opportunities

Instagram has added the capacity to run group fundraisers on the platform, which will enable users to boost awareness of causes by having several people partner on a single fundraising promotion within the app.

For the full article click here

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