Social Media

Facebook Expands Fan Subscriptions for Gaming Streamers, Adds In-Stream Ad Breaks

With Facebook slowly gaining more traction in the gaming space, The Social Network is now looking to expand it’s Fan Subscription program to more streamers, while also adding more options for streamers to monetize their broadcasts. First off, Facebook will soon enable more streamers to access its subscription option, with all creators in Australia, Brazil, Canada, Mexico, Thailand, the UK and the US that see 250 returning weekly viewers able to sign-on to the Level Up program.

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Twitter Launches Audio Clips in Tweets on iOS

After it shared a test of audio clips in tweets last month, Twitter has today launched the option to add 140-second audio clips to tweets among a selected group of users on iOS.

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Users Now Able to Block Political Ads on Facebook and Instagram

As the scrutiny around Facebook’s role in political information and advertising continues, they have made a decision about how to handle it: continue to try and provide clean, transparent information, and let the users decide with their votes in elections.

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Marketing

Getting More From Your Google My Business Listing: 9 Areas to Focus On

Google My Business can be a powerful tool for certain types of companies to get in front of more customers, but most people aren’t tapping into its true potential. In fact, most don’t even begin to scratch the surface. When most people create a profile, they just fill out the basic contact info and leave it at that. That’s a good start, but there are a number of other details you can optimize to improve where your listing ranks. These same details can also help to demonstrate your expertise, inspire trust, and turn searchers into leads. And the best part is that it’s not incredibly complicated. It just takes time and consistent effort.

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How Using Neuroscience Can Help Capture Customer Sentiment and Predict Future Behavior

Do you want to predict the future? The ability to foretell how customers might respond to a new product or service can translate into millions. But it’s difficult to do. The Coca-Cola Company tried to do it and failed miserably. The introduction of New Coke in 1985 was an epic failure, despite pouring millions of dollars into market research. Success isn’t always easy. And according to the Harvard Business Review, 90% of product launches fail every year. Do you think your customers will respond positively to your next offering? You can turn to focus groups and try to get an idea of what people might like. Surveys can provide decent insights at times. And if you have a robust predictive analytics platform, you can assess behavioral data to identify patterns that might indicate future behavior among larger groups. But if you really want to understand how customers might respond to future offerings, you need to take a look at the brain.

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Google Announces New Funding for Non Profits, Adds New Tools for SMBs to Align with Shifting Consumer Behaviors

Google has today announced an additional $200 million in ad grants to support non-profits as they deal with the expanded impacts of COVID-19, while it’s also adding a range of new tools to help SMBs make better use of Google’s promotion and ad options to maximize reach and exposure, and help them stay afloat amid the pandemic. First off is the expansion of Google’s Ad Grants program, with an extra $200 million being allocated for non-profit organizations, taking the total available Ad Grants funding to $1 billion.

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