Daily Minute Master Series – June 17, 2021

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The Marketing Rundown

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News & Updates

TikTok Becomes Major Sponsor of VidCon 2021, Taking Over from YouTube

Could this be a changing of the guard in the digital creator space? Variety has reported that TikTok has signed on o become the major sponsor of VidCon 2021, taking over from YouTube, which has been the headline supporter of the event since 2013.

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Facebook Execs Run First Live Test of New Facebook Audio Rooms Feature in the US

Facebook’s audio rooms are almost here – and they look very familiar in their design. Earlier today, Facebook CEO Mark Zuckerberg hosted a test of the platform’s new audio rooms feature, with a range of Facebook executives in attendance.

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Twitter Moves Closer to Launching Emoji-Style Reactions on Tweets

You may not like it, it may seem strange and out of place. But it does seem like Twitter is pushing ahead with new emoji-style Reactions on individual tweets.

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Facebook Shares Insights into Key Topics of Discussion Across Facebook and Instagram in Q1

Facebook has published its latest Topics to Watch report, which highlights the biggest rising topics of discussion, based on total mention volume, across both Facebook and Instagram, providing insight into trends that could help to focus your marketing plan. Facebook used to publish monthly Topics to Watch updates, but now, it’s switched to quarterly reports, while it’s also giving Instagram more specific focus, with two key subjects from each of its major platforms.

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All Google Merchants Can Accept Payment Via Shopify

Shopify checkout is becoming available to all retailers selling on Google and Facebook, even if they don’t use Shopify.

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How to Avoid SEO Disaster During a Website Redesign

The word “disaster” probably got your attention and in this case, it’s not the least bit hyperbolic. Website migrations that don’t account for SEO or are undertaken with hasty and/or weak plans for SEO can be disastrous. If you’re doing a website refresh, migration, and/or relaunch, you likely have solid reasons for doing it and expectations for improvement in specific areas like UX, brand perception, and conversion goals.

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