Daily Minute Master Series – June 17, 2019

Social Media

Facebook Announces Updated Ranking Factors for Post Comments

We know that more comments and engagement will equate to better organic reach for your posts within Facebook’s News Feed algorithm, as Facebook wants to encourage more of the same behavior, and keep users on platform for longer. So how does Facebook decide which order to show your comments in specifically? Well it depends. If Comment Ranking is on, Facebook says that its system uses the following signals to determine the order in which it displays your public post comments. 1. Integrity signals – This is pretty basic, but if a comment violates Facebook’s Community Standards, the system will remove it. 2. Insights from User Surveys – Facebook is always conducting user surveys, if the surveys indicate that users want to see a certain type of comment, or vice versa, that’s factored in. 3. Engagement Factors – Facebook wants people to engage more, so it makes sense for Facebook to highlight the comments that are already inspiring this type of response from other users. And there are, of course, other, user-controlled factors which will ultimately influence how post comments are displayed. Page admins can hide, and delete comments entirely, which can be helpful if the comments are spam links, off-topic and/or simply not contributing to the wider conversation.

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Pinterest’s Working on a New ‘Complete the Look’ Option to Help Users Find More Relevant Product Matches

Pinterest is now working on a new option called ‘Complete the Look’, which will take into account the products you’ve searched for and provide related recommendations, based on relative trends and other factors. The process essentially broadens its recommendations to visually similar or contextually related products, based on the aforementioned factors. Pinterest trained its model based on a dataset of images which included complete scenes of varying product matches. Pinterest then cropped out the specific products, which enabled the system to recommend similar matches based on what it had learned were relevant partners. The process will help connect more Pinterest users to relevant product matches and recommendations, which could help to further fuel its growing eCommerce ambitions. And with Pinterest leading the social media pack in terms of product discovery, the addition could prove significantly beneficial for users as they seek out just the right companion pieces in various contexts.

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Marketing

Google’s John Mueller Predicts Dynamic Rendering Won’t Be Needed in a Few Years

Google’s John Mueller predicts that dynamic rendering will only be a temporary workaround for helping web crawlers process JavaScript. Eventually, all web crawlers will be able to process JavaScript, Mueller believes. So in a few years’ time relying on dynamic rendering may not be necessary. Mueller made this prediction during a recent Google Webmaster Central hangout when a site owner asked if there’s any reason why they shouldn’t use dynamic rendering. Googlebot can already process every type of JavaScript page, and Mueller suspects all other crawlers will follow suit. What makes this prediction particularly interesting is that dynamic rendering was only introduced last year at Google I/O 2018. Now, a little over a year later, Mueller predicts this innovative solution for serving JavaScript to bots will only be needed for a few years.

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New Research Underlines the Ongoing Mobile Usage Shift, Highlights Audience-Specific Considerations

Based on feedback from over 1,500 US adults, Pew Research looked at the latest internet access and mobile usage habits, and found that the mobile shift is indeed in full force, but is specifically so in two key brackets: younger users, which you would expect, and lower income households. On the first point, Pew found that 37% of U.S. adults now mostly use their smartphone when accessing the internet, which is double the rate it was in 2013. The biggest increase over that period is in younger age groups. That, you would expect, will continue to increase and ripple through over time as smartphone and mobile connection technology improves, lessening the need for users to go online via any other means. In addition, 45% of non-broadband adopters, according to Pew’s data, say they don’t have high-speed internet at home because “their smartphone lets them do everything online that they need to do”. And again, with mobile and connective technology improving, you can expect to see this continue to rise. That finding is particularly interesting because smartphone adoption is generally higher among higher income regions, which, you would assume, would equate to such devices being more exclusive to people with more means. These new findings show that may not be the case. While technology adoption may be lower based on overall income status, the improvement of mobile offerings looks to actually be superseding the need for other alternatives. If you want to connect with lower income audiences, mobile may well be the best way to go in this bracket too, another key consideration in the larger consumption shift.

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