Social Media

Instagram Adds New Features for Pride Month, Including Rainbow Hashtags

As reported by The Economic Times, Instagram is rolling out a range of new features for Pride month, some of which we’ve seen before, while others add something totally new to the platform. First off, as it did last year, Instagram will make all Pride-related hashtags appear in rainbow color gradient in-stream, while it’s also adding rainbow stories rings for stories that use these hashtags.

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Facebook Rejects Australian Government’s Proposal to Make Facebook and Google Pay News Publishers

There’s a common political tactic in which a party or politician will propose an approach that takes aim a large, established enemy, in order to frame themselves as the white knight battling against evil, even if that policy will have little actual impact. We most commonly see this tactic aimed at utility providers and supermarkets, the Government will propose policies attacking, say, petrol prices or phone charges, inevitable costs that we all bear, and which are controlled by large, faceless corporations. The end result, in almost all cases, is that nothing changes. A new commission gets set up to explore solutions, a new body is formed to police increases. But practically, everything stays the same. Because, really, the Government can’t make any significant change, for various reasons.

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Snapchat Mini Apps & This Week’s Digital Marketing News [PODCAST]

Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking about Google’s leadership changes, mini Snapchat apps, and Facebook News. Plus, Amazon wants to scan you for your body type, the worst fonts for a Data Studio report, and Google details their spam-fighting efforts (we’re not talking about canned swine).

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Marketing

A 5-Step Guide to Launching Your First Remarketing Campaign

Remarketing is a wonderful concept. When remarketing campaigns are executed with thoughtfulness and intent, incremental conversions and sales can be fruitful. It is a chance to re-engage your target audience and get a second chance at their attention. To launch an effective Google Ads remarketing campaign, the success comes within the setup. In this article are the five crucial steps to complete your campaign.

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The Cost of a Bad Lead in 2020–The Demand Marketers Guide

Over the past few years, demand marketers have been inundated with advice on the quality over quantity debate, particularly when it comes to lead generation. By now, you know that 100 good leads are better than 300 dead leads. So why do expensive and time-intensive demand programs and campaigns still deliver bad leads that miss the mark?

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Black Lives Matter Content: Latest in Unintended Brand Safety Consequences

No offense to Septicease, but the company would likely admit it is not a brand-name advertiser. That its ad is showing at the top of a New York Times article about the dramatic increase in public support for the Black Lives Matter highlights the deep misalignment between media consumption (rising) and digital ad spend (declining) that often occurs in pivotal societal moments. In the name of “brand safety,” some advertisers are blocking their ads from appearing on content about the Black Lives Matter movement and protests, Ad Age reported Friday. Some marketers are even blocking keywords such as “black people” and “George Floyd,” according to the report. Vice told Ad Age it has seen CPMs on content related to the protests off by 57% compared to other news content.

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