The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
14 Expert Online Marketing Strategies For Minimizing The Impact Of Ad Blockers
Consumers turn to the internet to quickly and conveniently find the information and entertainment they want. To ensure they’re not distracted and annoyed by unwanted interruptions, many choose to enable ad blockers to improve their browsing experience. This means marketing agencies have to find creative ways to capture attention online.
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Google Integrates With WooCommerce For Easy Product Uploads
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Music is a key part of the TikTok experience, with many of the platform’s viral trends coming in response to songs and audio clips, which users then remix, re-purpose and reimagine in their own creative ways. And according to TikTok’s latest research report, audio is also a key component of brand promotions, with TikTok users being more receptive to sound elements within ads than they are on other platforms.
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Facebook Publishes New Report on the Key Factors Influencing Online Purchases
Facebook has published a new research report, in conjunction with Kantar, which looks at how the evolution of digital media has disrupted the modern shopping process, and what retail brands and marketers need to plan for within their process.
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Yes, It’s the Right Time to Get Into Video Advertising. Here’s Why.
In spite of all the evidence, many advertisers continue to resist the idea of advertising with video. Yes, trying and investing in a new channel is scary — but the numbers cannot be ignored. For example, 50.9% of B2B decision-makers use YouTube to research future purchases. And 70% of viewers bought from a brand after seeing it on YouTube. Even so, advertisers resist video advertising for a myriad of reasons. Some worry it’s too expensive. Others feel they’re doing just fine with other ad types, so why bother? If you’re still not convinced the time is right for video advertising, see if these points persuade you.
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TikTok Launches New #CreateKindness Campaign to Combat Online Bullying
TikTok has launched a new campaign to encourage positivity and inclusion in the app, while also combating online bullying in an effort to foster a more open, encouraging community atmosphere.
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