Daily Minute Master Series – June 13, 2019

Social Media

LinkedIn Officially Launches Photo Tagging, Adds Video Within Messaging

This week, LinkedIn has released a blog post outlining a few of those smaller updates, officially confirming the addition of photo-tagging, while also outlining its new video messaging functionality. LinkedIn’s photo-tagging option has actually been available to most users since April, but the platform has now officially launched the functionality to all users. In order to further tap into the rising video trend, LinkedIn has also added a new option to record video clips with its messaging process. Video is big on LinkedIn – according to LinkedIn’s own stats, its users are 20x more likely to share a video on the platform than any other type of post. This option adds to that capacity, and provides another way to make your messaging stand out on the platform. LinkedIn is also moving the messaging and post buttons within the app to make them easier to access at all times. And lastly, LinkedIn notes that users can now find all the groups they’re part of, and the hashtags they follow, on the right side of their feed on desktop – “or by clicking on your profile picture at the top left on mobile”. This will enable people to better curate and manage the news updates they see on the platform.

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Marketing

Yoast SEO 11.4 adds FAQ structured data, UX improvements

Yoast SEO’s latest update enhances its FAQ blocks by automatically generating structured data to accompany questions and answers. The update also introduces some UX improvements and addresses issues with AMP pages when viewed in Reader mode. The corresponding FAQpage structured data will be generated in the background and added to Yoast’s structured data graph, which may help search engines identify your FAQ page and figure out how it fits into the overall scheme of your site. At this year’s I/O conference, Google announced support for FAQ markup, which may mean that searchers will be presented with FAQs as rich results more frequently. Being able to easily and efficiently equip our FAQ sections with structured data can yield better odds of earning prominent placement on SERPs.

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Google Search Console Now Shows 90 Days of Search & Discover Data

Google is making an adjustment to the performance report in Search Console, which will now display 90 full days of data by default. This change will affect data shown for clicks from search results and clicks from the Discover feed. The content shown in Discover is tailored to an individual’s search and browsing activity. As long as your content is indexed in search results it is eligible to appear in Discover. Discover only appears on mobile devices, so it primarily surfaces mobile-friendly web pages. It may help even more if the content is an AMP page.

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Bing now supports batch mode for submitting URLs to Bing

Bing announced it has added support to submit URLs to the search engine in batch mode. That means instead of making an API request for each URL you submit to Bing, you can batch multiple URLs into a single API request. Bing said it supports up to 500 URLs per batch submission. If you launch a brand new site and that site is large, it can be useful to batch the URL submissions for efficiency. This also comes into play when you restructure your web site or maybe even start using the Bing indexing API for the first time. As we said before, Bing has taken a turn when it comes to discovery. It wants webmasters and publishers to push it content versus crawling and indexing content in the traditional manner.

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