Daily Minute Master Series – June 12, 2019

Social Media

Twitter is Now Testing its ‘Hide Replies’ Option Among Users in Canada

Back in March, Twitter confirmed that it was testing a new option which would enable users to hide selected replies from their tweets, offering a new way for people to control their on-platform experience. Canadian users can now try out the functionality, which some will see as a means to remove dissenting opinions from the stream, and others will see as a welcome update to maintain a level of civility on the platform. Being able to hide selected tweet replies will enable users to have more control over their Twitter experience. There are risks of misuse, which is why Twitter is testing it on a relatively small scale to begin with, but it could end up being a valuable, helpful option, removing trend-jackers and spammers, and facilitating a more engaging tweet stream.

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Facebook launches new market research app after pulling similar app in January

Facebook has rolled out a new Study from Facebook marketing research program that involves users downloading an app to collect data from their phone. The company said the the information it collects will go toward product development initiatives. Facebook is promoting the program by running ads asking people to participate. If someone clicks on an ad, they’ll will be asked to register — and if they qualify — will be asked to download the Study with Facebook app from the Google Play Store. Facebook is compensating users for participating in the market research program, but did not give details on how much money users would earn. (Facebook’s previous research program paid users $20 a month to have the app installed on their phone.) Facebook said it is not collecting user IDs, passwords or any content like photos, videos or messaging. Facebook’s mismanagement of user data has been a thorny issue for marketers. Advertisers have reaped the benefits of the company’s ad targeting capabilities, but marketers want safe platforms — and channels — where their messaging can be heard without the risk of people’s data being misused, or worse, stolen.

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Marketing

Google June 2019 core update finished rolling out on June 8

Danny Sullivan from Google confirmed that the June 2019 core update that began rolling out on June 3rd finished rolling out on June 8th. It takes time for these updates to roll out because Google has many servers and data centers around the world, and it takes time for them all to get this update. We saw some early data around this, while it was still rolling out. Heck, even large publications like the Daily Mail and now CCN, among others are publicly saying how badly this update hit them. Google has not given us data on how large of an impact these updates are, like it used to with some Panda and Penguin updates, but did say it announces these core updates because they are “noticeable.” When Google releases larger updates, knowing when the update began and ended is useful for tracking traffic increases and decreases in our analytics. The timestamps help us understand if a site got hit by a specific algorithm update, technical issue, or other issue that might be unrelated.

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Google Trends gets integrated into Data Studio via free third-party app

UK-based marketing firm StrategiQ has released a Google Trends connector for Data Studio. Initially developed for its own clients in July 2018, the now-free tool allows users to extract search trend information directly into their Data Studio reports. Google Trends data has long been a resource for gauging keyword traffic, content planning and assessing daily as well as long term search trends. This solution helps to consolidate that valuable information onto Data Studio, where you can create custom reports to share with clients and colleagues. Google has yet to release an official integration for Trends and Data Studio. Since this is a free, third-party offering, StrategiQ does not provide a service-level agreement or guarantee a minimum uptime.

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