Social Media

Facebook’s Adding a New Option to Switch Between Personal and Business Accounts in Messenger

Facebook’s looking to make it easier for Page managers to respond to message queries by adding a new, simple toggle which will enable switching between personal and business Messenger accounts.

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LinkedIn’s Testing a New ‘Status’ Option to Help Keep Connections Updated on What You’re Up To

LinkedIn is testing a new ‘Current status’ option which would enable users to share what they’re up to at any given time with a one-line summary that would appear in different surfaces within the app.

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Facebook Messenger Can Now Be Used to Answer Customer Messages

Facebook is rolling out an update to Messenger that will allow page owners to toggle back and forth between personal messages and customer messages. Business owners can finally respond to customers from the same app they use to communicate with friends and family on Facebook. The ability to toggle back and forth between different inboxes allows businesses to respond quickly without having to open another app. All incoming messages are now conveniently grouped together in the same app. But they’re still separated enough to prevent businesses from accidentally responding to a customer from their personal account. When responding to messages, the business owner can choose whether they want to respond as themselves or as the business. This should be a worthwhile upgrade to the workflow of business owners, as Facebook says over 90% of business page admins already use Messenger to chat with friends and family.

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Marketing

Google Finds Over 25 Billion Spammy Pages Every Day

Google’s efforts to keep spam out of search results are detailed in the company’s annual webspam report, published today. According to the report, over 99% of Google’s search results are spam-free, and the company goes to great lengths to keep it that way. For instance, Google’s webspam team discovers 25 billion spammy pages every day which are filtered out of Google’s search results index. “That’s a lot of spam,” Google says, “and it goes to show the scale, persistence, and the lengths that spammers are willing to go.” Here are more highlights from Google’s webspam report, which show the company’s efforts to stay ahead of spammers in 2019.

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Prospect for In-Person Conferences Fades for 2020

The likelihood that marketers will attend an in-person conference or event before the end of 2020 continues to fade, according to the latest data from MarTech Today’s Event Participation Index. In fact, marketers on average gave the likelihood that they would attend an event in the fourth quarter a 3 out of 10 chance, compared to 4 out of 10 when we first asked the question in late April.

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Data Roundup: Resources to Help You Market More Effectively During COVID-19

The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we can expect to see more shifts as some people start to return to work and leisure activities. Understanding changes in consumer activity, sentiment and broader industry trends can help businesses continue to adjust. Although regions may be lifting business and safety restrictions, consumers are going to reemerge at their own pace. The resources here can help you contextualize your performance and inform your content and messaging, campaign segmentation for targeting, as well as personalization and merchandising strategies.

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