Daily Minute Master Series – June 1, 2022

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

12 Essential SEO Data Points For Any Website

Feel like you’re drowning in a deluge of data? Here are 12 SEO data points you don’t want to overlook, as they’re essential to your strategy.

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Is Google Making Another Push Into Ecommerce? 

Google is reportedly gearing up for another strong push to conquer ecommerce. Here’s what you need to know to get prepared.

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LinkedIn Debunks Algorithm Myths In New Video Series

LinkedIn is debunking common myths about its how its algorithm works in a new series of videos rolling out over the next several weeks. There’s currently two episodes of ‘Mythbusting the Feed’ published, with at least two more confirmed to be on the way.

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The Surprising Influence Marketing Has On Supply Chain Challenges

Unless you have been avoiding the news for the past couple of years, you already know the supply chain for manufacturers is a mess. Raw material shortages are hurting everyone—businesses and consumers alike. The lack of computer chips is a global horror story. Companies are coping by adapting wherever possible, evaluating all possibilities and finding different suppliers if they can. Supply chain issues also play out in different ways than just simple shortages. Businesses are looking a year or more down the road to try and anticipate needs, and many may increase production in anticipation. These companies can easily find themselves with sell-through issues and too much inventory on hand.

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6 Marketing Metrics Every Business Should Track

Businesses can’t improve what they don’t know needs to be improved — nor can they double down on what works if they don’t know what is actually working. Data reveals both and answers the most critical questions to help a business grow.

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How Panda Thinks About Referral Marketing

While a referral strategy can start out as a supplement to your existing marketing efforts, done right it can turn into a completely independent stream of conversions. This is because referral programs take on a life of their own when certain criteria are met.

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