Social Media

How Social Platforms are Responding to the #BlackLivesMatter Protests Across the US

With #BlackLivesMatter protests being held in various cities across the US, in response to the death of George Floyd at the hands of Minneapolis police, social media platforms have also been adding their support to the cause. Here’s what we’ve seen from each of the major companies. First off, Twitter has provided a range of resources and tips to help people get a better understanding of the situation, and the part that they can play in making a change (tap through on this tweet for the full thread).

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Three Reasons Video Marketing Is Important On Social Media In 2020

It’s no doubt that traditional forms of marketing are no longer as effective as they used to be, and those who are seeing success by utilizing digital marketing may be missing out on key strategies that can accelerate growth further. Every day, while scrolling on Instagram, TikTok, Facebook or other social media platforms, users are increasingly getting targeted with sponsored posts by advertisers. There are more image ads that are being shown every day largely due to the increase of businesses going online and in the number of new advertisers joining Facebook every year.

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Facebook Launches Yet Another New App, This Time Focused on Live Event Engagement

Facebook’s experimental NPE team has released its eighth app – and its third this week – with a new live event companion tool called ‘Venue‘ which seeks to add to the engagement potential of real-time viewing.

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Marketing

Google Tests Showing Web Pages in YouTube Search Results

Google has been spotted showing links to web pages when people search for topics on YouTube. This was initially discovered by a Reddit user who posted the following screenshot.

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Brands Need to Add New Chapters to Their Crisis Marketing Playbook

There’s very little new content in the world right now that doesn’t reference the ongoing COVID-19 pandemic, and clearly this article is no exception. In addition to changing the day-to-day world around every one of us, this societal and economic shock to the system has had serious repercussions for marketers across every vertical, no matter how sheltered their revenue streams might have previously seemed. Every day, we’re learning new coping techniques, both personally and professionally, and will continue to recognize new lessons coming out of this crisis for years to come. Let’s look at some of the key lessons that have already emerged, as well as some of the brands that have positioned themselves as intuitive leaders rather than frightened followers.

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10 Content Marketing Best Practices for Fintech

Content marketing is no easy feat for fintechs. Established fintechs and startups alike face obstacles across the board when it comes to presenting effective storytelling that drives action. Content marketing best practices can pave the way for success. To help, we’ve outlined the top 10 content marketing best practices for fintech. These are broken down into the different elements of content marketing to help you stay organized, efficient, and successful.

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