Social Media

YouTube’s Adding More Ads, with Mid-Roll Breaks Available in Shorter Videos

Have you ever noticed how every YouTube influencer creates videos that are around the exact same length – which is about 10 minutes?

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Instagram Launches Test of New ‘Shops’ Tab with Selected Users

Have you noticed your in-app buttons within Instagram moving around a bit of late? Suddenly, your ‘Direct’ icon has gone to the bottom function bar instead of up top, or your activity tab (the heart icon) has disappeared, then come back again days later? Those changes are linked to Instagram’s work to find the right place for its new ‘Shops’ tab, which it first previewed back in May as part of the announcement of Facebook and Instagram Shops, which are in the process of being rolled out. And now, more users will start seeing the new ‘Shop’ tab within their bottom function bar, as Instagram looks to the next stage of its eCommerce expansion.

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Breaking: TikTok’s Self-Serve Ads are Now Global<

After a couple years of waiting patiently, TikTok has announced they are rolling out their self-serve advertising platform globally. The tools will give advertisers access to their tools for creative, targeting, and flexible budgeting. They also note there will be business accounts that provide additional tools, but have not specified them at this time.

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Marketing

Will Repeatedly Searching & Clicking My Site Increase Rankings?

Rarely in SEO do we have absolute answers, except this one. Without a doubt, clicks alone are not a ranking factor.

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The Role of Marketing in the All-Digital World

Marketers exist to create demand and that is not easy in the current situation. As many tactics, channels and budgets are all changing, many of us are facing the greatest challenge of our careers. Especially for small and growing businesses, marketing is the tip of the sphere for growth. How do we make ourselves relevant during a period of uncertainty?

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Martech Practitioners Must Leverage Interdepartmental Interactions

Managing marketing technology doesn’t happen in a vacuum. As a hybrid specialty spanning both technical and business realms, practitioners interact with multiple departments other than marketing and IT during their routine work.

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