Daily Minute Master Series – July 7, 2022

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

TikTok Responds To Allegations Of Unsecured User Data

TikTok says statements in leak were taken out of context and explains the vigorous security practices already in place.

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How TikTok’s Search Algorithms Power Content Discovery 

Learn how TikTok algorithms work to attract more customers and brands. Here are some inspiring (and entertaining) examples to take note of.

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TikTok Scales Back Live-Stream Commerce Ambitions, Which Could Be a Big Blow for the App

TikTok’s facing a significant reassessment in its business expansion plans, with the company forced to scale back its live eCommerce initiative in Europe and the US due to operational challenges and lack of consumer interest.

For the full article click here 

Twitter Launches New ‘Brand Connect Playbook’ to Provide Guidance for Marketers

Looking for ways to give your Twitter marketing efforts a boost, and/or ensure that you’re maximizing your opportunities in the app? This will help – Twitter has published a new, 45-page ‘Twitter Connect Playbook’, which is essentially a guide on how to utilize Twitter’s various ad formats and tools, including notes on the platform’s audience, key best practices, case study examples, and more.

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Instagram Expands Access to Reels Templates, Adds New Music Recommendations for Reels Clips

Looking to get into Instagram Reels, but not sure what to post? This could help – over the last week, Instagram has been giving more users access to its Reels ‘Templates’ option, which enables you to create Reels based on popular content formats in the app.

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Meta Launches New Legal Proceedings Against Data Scraping, Helping to Establish Precedent Around Misuse

Meta has launched two new legal actions against data scraping sites, which have extracted user data from both Instagram and Facebook for unauthorized use, while it’s also seen a new victory in its battle against platform misuse, with a court ruling in its favor in another case related to clone sites.

For the full article click here

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Daily Minute Master Series – July 6, 20225 Keys to a Successful Go-To-Market Strategy