The Marketing Rundown
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News & Updates
LinkedIn Shares Insights Into Gender and Racial Diversity in the Marketing Field
LinkedIn has shared new insights into the changing landscape of gender and racial diversity in the marketing field today. Although the stats shared in this infographic focus on comparisons between women and men in the industry, LinkedIn notes that “Gender identity isn’t binary and we recognize that some LinkedIn members identify beyond the traditional gender constructs of “male” and “female.” The data shown here is based on individuals and their chosen pronouns. LinkedIn encourages everyone to include pronouns in their profiles so that they can improve their data. “As members begin to self-report gender, we will be able to share more inclusive gender data.”
For the full white paper click here
Twitter Tests New, In-Stream Alerts for its Various Privacy Settings and Options
For the full article click here
Looking for new, creative content ideas to share across your social media feeds? You’re not alone. Creative block is normal for social media marketers to experience. If you’re looking for fresh social media content, the team at Red Website Design shared this infographic to help you find and explore more content opportunities.
For the full article click here
TikTok Reminds Brands “Don’t make ads, make TikToks”
It’s been about a year now since TikTok launched TikTok for Business and challenged brands with the bold statement: “Don’t make ads, make TikToks.”
For the full article click here
Microsoft Advertising Announces New Multimedia Ads For Search
Microsoft Advertising has announced a new responsive ad format, called multimedia ads. The ads will combine advertisers’ images, headlines and descriptions using machine learning to create engaging, attention-grabbing ads.
For the full article click here
How to Integrate Your Product Into Your Performance Marketing
Learn ways to boost your SaaS conversion and activation rates with product-led marketing, and see real-life examples from top SaaS companies.
For the full article click here