Daily Minute Master Series – July 6, 2020
Social Media
YouTube Explains Some Common Algorithm and Video Distribution Queries
YouTube has sought to answer some common questions about how its algorithm works when highlighting certain content to users – and why your video metrics may not always reflect performance. In a new video on the Creator Insider channel, YouTube product managers Patricia and Rachel focus specifically on the impact of click-through rate (CTR) and average viewer duration (AVD), and how YouTube’s algorithm factors these into video distribution and performance. Recently, YouTube outlined its coming analytics insights display, which will show creators their average CTR and AVD, helping to provide more insight into how their content is performing.
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Create TikTok Ads that Convert by Embracing the Platform’s Storytelling Style
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With COVID-19 cases rising fast in the US, Facebook will display new, top of feed prompts, in both Facebook and Instagram, urging US users to wear face masks when they leave their homes.
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Marketing
Coupang, a SoftBank-Backed Start-Up, is Crushing Amazon to Become South Korea’s Biggest Online Retailer
South Korea is a sought-after market for e-commerce companies, with one of the highest rates of internet penetration and smartphone adoption in the world, helped by superfast network speeds. While the market remains fiercely competitive, in just 10 years e-commerce giant Coupang has managed to become the country’s most popular online retailer. The Seoul-based company owes its dominant position in part to its slate of fast delivery options, which is powered by its own logistics business, Rocket Delivery. Shoppers can choose from millions of products, many of which are available for overnight or same-day delivery, from fresh produce to tablets. This year it garnered the No. 2 spot on CNBC’s 2020 Disruptor 50 list of the world’s most innovative companies.
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Usage of Voice Has Plateaued — For Now
Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than a decade ago, the market hasn’t been transformed. Smart speakers are even a better case-in-point: widely adopted, they’ve failed to become the revolutionary product many had expected. Now survey data from Perficient Digital suggests voice may have hit a plateau of sorts. This is the fourth year the agency has asked over 1,000 U.S. adults about their use of voice, voice search and virtual assistants. Last year, the survey found voice was second only to the mobile browser as the “first choice” entry point for mobile search (with all answers combined, it ranked fourth).
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CCPA Enforcement Starts Now and Most Companies Aren’t Ready
The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 with a six-month enforcement grace period. That end date is now here. As a refresher, CCPA explicitly applies to companies that qualify under one or more of the following statutory criteria:
- Have gross annual revenues in excess of $25 million;
- Possess the personal information of 50,000 or more consumers, households, or devices; or
- Earn more than half of their annual revenue from selling consumers’ personal information
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