Daily Minute Master Series – July 30, 2021

July 30, 2021/by Corey Padveen

The Marketing Rundown

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News & Updates

Facebook Posts Strong Revenue Result, But Daily Active Usage is Stalling in Key Markets

Metaverse company Facebook has published its latest earnings results, which show steady overall increases in both users and revenue, as the platform continues to build towards the next stage of development, and becoming an even bigger part of our everyday lives.

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Google Changes Eligibility for Fact Check Rich Results

Google updated the ClaimReview Structured Data to restrict how many fact checks on a page. This is a major change that could make thousands of pages ineligible for a fact check rich result.

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Don’t Let Website Redesign Projects Ruin Your SEO

Website redesign projects must involve SEO from the beginning. But often, the SEO team enters the project late in the game, or not at all. In those cases, rankings, organic traffic, and organic conversions usually crater.

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Twitter Takes Next Steps into eCommerce with test of Shopping Module on Business Profiles

After launching an initial test of Professional Profiles for brands back in April, Twitter is now making a move towards the next stage of its business push, with a new ‘Shop Module’ now also being tested with a selection of brands in the US.

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Google: Suggestions for Ranking Product Pages

Google’s John Mueller answered the question about how to rank product pages. The person asking the question was building content which ranked but those pages had no effect on the search visibility of the product pages.

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Panasonic Embraces Hybrid Events, Shifts B2B Strategy and Targets BETAs

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. And during the COVID-19, that includes virtual events. “We’ve had to adjust, think as entrepreneurs and, as a company, look at how some of the other big brands have chosen to shift,” said Panasonic’s VP of Marketing Brian Rowley. “The ability to be agile is the way we approach the business and our marketing.”

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