Daily Minute Master Series – July 30, 2020
Social Media
Snapchat Publishes New Study into Evolving Video Consumption Behaviors
Snapchat has published a new study which looks at evolving video consumption behaviors, particularly among younger audiences, and provides recommendations on how businesses can align their content efforts with these shifts. The report is based on research conducted by The National Research Group, and incorporates responses from over N=1,000 respondents aged 13-35 in the US – while Snap has also produced localized versions for the UK and Saudi Arabia as well.
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TikTok CEO Kevin Mayer Issues Challenge to Facebook in First Public Statement
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Facebook Ads is easily one of my favorite platforms to run ads across the entire customer journey. There are so many targeting options and placements – the opportunities are endless. Done right, you can prospect, re-engage, and convert in a cost-efficient way. Here are 11 tips for driving more value with Facebook Ads.
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Marketing
Marketing Disrupted: 5 Ways AR & VR Are Reshaping Digital Marketing
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Google Advises Site Owners of Rise in ‘Work From Home’ Searches
Google is notifying site owners via Search Console of an increase in searches related to work from home jobs. The increase in searches is directly related COVID-19’s impact on businesses and employment. The purpose of alerting site owners is to make them aware of an opportunity to use remote job structured data markup.
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Search Competition: Who Are You Really Competing With?
Competition is constant. No matter what business you’re in, there will always be other people competing with you for customers, subscribers, viewers, partners, etc. Even Google technically has competition — maybe you found this article through Bing? The point is…you have competitors trying to beat you. Do you know who they are?
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