Daily Minute Master Series – July 30, 2019

Social Media

LinkedIn Provides New Tips on Choosing Ad Campaign Objectives

Late last year, LinkedIn began initial testing of its objective-based advertising approach, which has been gradually rolling out to all businesses over the last few months. The update aims to make it easier for advertisers to select the right targeting options to maximize their on-platform ad campaigns. To help brands make best use of the new process, LinkedIn has this week published a new explainer on how to choose the right objective from the three top-level categories. LinkedIn has also published a video on setting up your target audience, completing the essential elements to the ad targeting process. If you’re looking to make best use of LinkedIn for your ad campaigns, the tips and notes provided here will no doubt help guide your approach, and improve your targeting strategy.

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TikTok’s Parent Company is Developing its Own Smartphone, Flagging Broader Ambitions

Tik Tok, which was introduced into western markets in August 2018, is owned by Chinese company ByteDance – which, before launching TikTok, had already been operating the same app in China for the preceding two years. Now seeing more than 450 million users worldwide, and rising, TikTok is able to roll out ad tools in western markets that it’s already tested in China. According to new reports, ByteDance is also developing its own smartphone, taking on the work of phone maker Smartisan, which it acquired recently. Smartisan has become known for trying out new ideas in Smartphone tech, like the Inifinite Screen. The company has, reportedly, experienced operating difficulties of late, but the partnership with ByteDance could provide both companies with new opportunities, and could help boost ByteDance’s ambitions even further, solidifying its presence. That could make TikTok a better bet for social media marketing, and reaching out via influencers, and even on-platform ads. There’s still a way to go, of course, TikTok hasn’t yet established its place as the next big social app. But its approach, as noted, is not the same, which may well position it to maximize its opportunities.

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Advertising

Google Keyword Planner Updated to Show the Most Relevant Keyword Ideas

Google has updated its Keyword Planner tool with the ability to show the most relevant keyword ideas based on the seed keyword. This update is designed to help users prioritize which keywords to add to their Google Ads account. Along with this update, two other features have been added to Keyword Planner: website filtering and brand exclusions. All of these changes are rolling out in English first, with coming to other languages later this year.

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Google Ads Editor Updated With 4 New Features

Google Ads Editor version 1.1 has been released, which contains updates to improve on design and usability. Here are the new features in the latest version of Google Ads Editor: Image Picker: Browse and select from previously used images, in addition to selecting images from your desktop. Dark Mode: Activate dark mode by clicking the moon icon in the bottom right-hand corner. IP Exclusions: Add and update IP exclusions, ensuring that your IP exclusion settings are consistent when copying and pasting campaigns. And, Accounts Manager: Managing multiple accounts is now easier with checkboxes in the accounts manager that allow users to select and open multiple accounts.These updates are available now by downloading the latest version of Google Ads Editor.

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