Daily Minute Master Series – July 3, 2019

Social Media

Instagram Launches ‘Join Chat’ Sticker to Promote Private Group Discussion

Instagram has this week officially launched its new ‘Join Chat’ sticker for Stories, which, when tapped, will connect Stories viewers into a private discussion. Given the overall rise in messaging use across various social apps, it makes sense for Instagram to look to facilitate the same, porting more engagement and interaction into Direct, as opposed to seeing users switch to other networks – like, say, Snapchat – to hold more intimate discussion. Facilitating connection with your closest friends is a clear way to make your app an essential interactive tool, a connective utility which users can rely on to stay informed of the key happenings and events in their world. For brands, it could provide another way to build stronger community connection, and bring your biggest advocates closer, by sharing exclusive content and/or seeking consultation.

For the full article click here 

Facebook Updates News Feed Algorithm to Demote Misleading Health Claims

Given the focus on vanity in social media, and showcasing a highlight reel of your life via your public posts, it’s no surprise that miracle cures for weight loss, baldness and other physical conditions run rife in ads across the various networks. Such ads are misleading, false, and prey on vulnerable users. And now, Facebook’s taking action against them, with two new News Feed algorithm updates designed to reduce the reach of ads that promote miracle health claims. The update is a good one for Facebook – with more and more people relying on The Social Network for their news distribution and information needs, confusing, false claims like these can only make matters worse, and such claims are detectable by Facebook’s systems. While Facebook would prefer to be more hands-off with content of this type, it simply can’t, and as such, you can expect The Social Network to continue to roll out updates like this which will reduce the reach of concerning, questionable posts and ads.

For the full article click here 

Marketing

Google taking Ads API back to beta over performance issues

Google has decided to send its Ads API back to beta. Feedback from developers about slow response times have caused Google to determine that the API is not ready for production usage. The Google Ads API is the successor to the AdWords API. It was released in March of this year. Until today Google had been actively trying to get developers to migrate to the Ads API. It’s unclear what percentage of AdWords API users had made the switch to date. Google’s Ads APIs are used by agencies, SEMs and brands that want to manage large campaigns or advertiser accounts at scale. Google is telling developers to go back to (or continuing to use) the AdWords API.

For the full article click here

Google expands App campaigns search inventory on iOS browsers

Google has announced that App ads will appear on more iOS mobile web browser searches. Accordingly, campaign reports will also include installs and in-app conversion events from iOS browsers. There’s nothing app advertisers have to do to gain access to this new ad inventory. Active App campaigns will automatically get the modeled conversions in the “Conversions” column of their Google Ads reporting. Advertisers that rely on third-party tools, however, should be aware that these conversions won’t be available on those platforms. And, for early adopters, Google said, “We encourage you to monitor your bids and budgets as there may be fluctuations in performance after these updates go live.” This expanded App campaigns search inventory could put a much larger audience within reach for app advertisers.

For the full article click here