Daily Minute Master Series – July 29, 2021

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The Marketing Rundown

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News & Updates

Facebook, Twitter and Google Commit to Further Action on Tackling Domestic Extremism

Facebook, Twitter, Google and Microsoft will now recognize a range of white supremacist groups and far-right militias as official terrorist organizations, as part of an expansion of their efforts to combat extremism and dangerous hate speech. It’s the first time that their collective efforts have been broadened to include domestic groups.

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10 Paid Search & PPC Planning Best Practices

Reviewing best practices for pay-per-click is a great way to keep up with trends and improve performance. Especially now, as the advertising world is dealing with more change than ever. As your business strategies and goals have evolved over the past 18 months, revisiting your paid media plan is an opportunity to ensure your strategy aligns with PPC best practices.

For the full article click here 

Facebook Establishes New Metaverse Project Group as it Focuses on the Next Connectivity Shift

As it looks toward the next big shift in digital connection, Facebook has established a new Metaverse product group, which will focus on building the platform’s broader direction in the evolving space, including creator tools, virtual frameworks, advanced social features and more.

For the full article click here 

Pinterest Users Can Make Money With Affiliate Links

Pinterest is rolling out new ways for users to earn money on the site, including the ability to earn commission through affiliate links. Now, Pinterest users can turn idea pins into shoppable pins. When other users buy a tagged product after clicking a link in an idea pin, the user who posted it will earn a commission. Users can tag their idea pins with any of the millions of product pins on Pinterest. According to company data, users are 89% more likely to exhibit shopping intent on products tagged in idea pins than on standalone product pins.

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Twitter Tests New Notifications for Locked or Suspended Accounts

Twitter is testing out a new way to ensure that users are aware of account penalties, with new prompts that will be displayed to some impacted users whenever they open the app.

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Marketing Budgets Continue To Fall Sharply In 2021 According To A New Survey

Throughout 2020, as the Covid-19 crisis jolted businesses across the globe, the majority of brands experienced budget cuts, with some cuts going  well above 15% of the total marketing budget. Data from research firm Gartner CMO Strategic Priorities Survey 2020-2021 showed that most CMOs expected ad spending in 2021 to rebound, as many economies around the world reopen to one degree or another. The online survey collected responses from 400 marketing executives from industries including consumer products, retail, financial services, media, and travel and hospitality. Eighty-one percent came from companies with $1 billion or more in annual revenue.

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Daily Minute Master Series – July 28, 2021Daily Minute Master Series – July 30, 2021