Daily Minute Master Series – July 29, 2020
Social Media
Twitter Updates Hate Speech Policy to Include Links to ‘Hateful’ Content
Twitter has updated its policies to now include links to hateful content within its parameters to unacceptable activity.
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Facebook Offers Lucrative Deals to Prominent TikTok Creators Ahead of Wider Release of Instagram Reels
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If you’re a service-based business, the right approach to advertising online can feel overwhelming and downright frustrating. Paid search works great for emergency-based services like HVAC repairs, plumbers, and doctors. But what if you don’t offer emergency services? You may not be getting the calls and leads you want from a PPC campaign in those cases. But, Facebook advertising can be an effective platform to help you generate the results you want. Let’s dive into why this is the case, and some best practices and suggestions for advertising your service business on Facebook.
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Marketing
10 Meta Tags That Will Help Your SEO
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Page Load Time: How Quickly Should a Page Load in 2020?
How quickly should a page load? “As quick as possible” is the short answer. But that isn’t always as easy as it sounds. For most websites, a lot of effort will have to be made to improve page speed, so it’s important to know at what point you can feel confident that you are in the green and ready to move on to other projects. You’ll always want to be monitoring your load times, so having a number in mind is key. In 2020, that number is 3 seconds or less. Now the fun part – how to get there and how to stay there.
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Social Distancing Prompts Cutting-Edge Marketing Strategies At Burger Chains
Burger chains are using innovative marketing strategies to help navigate social distancing guidelines and capitalize on food trends to boost sales. As stay-at-home orders forced burger joints across the country to close their dining rooms, quick-service chains had an advantage because they were able to keep selling food via drive-thrus. Even as dining rooms across the country reopen at limited capacity, burger chains are relying on unique marketing strategies designed to help them identify with customers, inform eaters about new products and services and alleviate safety concerns. Even if you aren’t in the food business, there’s a lot to learn from these smart marketing strategies that I’d urge you to implement in your own businesses.
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Here Are the 5 Ads Nominated for 2020’s Outstanding Commercial Emmy
Ads by Apple, Amazon, P&G, Jeep and the Sandy Hook Promise have been nominated in the Outstanding Commercial category of the 2020 Emmy Awards.
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