The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Instagram’s Chief Explains the Latest Changes in the App Following User Backlash

After both Kylie Jenner and Kim Kardashian shared their support for a campaign which calls for Instagram to ‘stop trying to be TikTok’, in response to its latest algorithm and feed changes, today, Instagram chief Adam Mosseri has posted a reply, in which he explains several aspects of concern among the IG community.

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Meta Launches New Video Series to Explore the Coming Opportunities of the Metaverse

Meta’s looking to provide more perspective on the coming metaverse shift via a new video series, hosted by Keke Palmer, in which Palmer explores Meta’s evolving VR worlds and opportunities.

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Pinterest Shares New insights into Key Shopping Trends and Events Leading into the Holiday Season

It’s now 152 days till Christmas, and after two years of COVID disruptions, people are increasingly keen to celebrate a more normal holiday season – which could present significant opportunities for marketers.

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LinkedIn Continues to See ‘Record Levels’ of Engagement and Sessions Growth

As part of its latest performance update, LinkedIn’s parent company Microsoft has shared that LinkedIn revenue grew 26% in the most recent quarter, while user sessions grew 22% – ‘with record engagement’.

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TikTok Shares New Insights into Key Engagement and Retention Behaviors in the App [Infographic]

There’s no doubting TikTok’s hold on audience attention, with an entire generation of consumers now spending hours each day scrolling through the app’s addictive ‘For You’ feed.