Daily Minute Master Series – July 28, 2021

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The Marketing Rundown

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News & Updates

LinkedIn Posts Record Full-Year Revenue Result, Continues to See Strong Growth in Active Sessions

LinkedIn has seen another quarter of ‘record engagement‘ while it’s also surpassed $10 billion in annual revenue for the first time, according to the latest data from parent company Microsoft.

For the full white paper click here

TikTok Launches 8 New Features For Livestreams

TikTok is rolling out eight new features for livestreams which includes Q&A, picture-in-picture, the ability to schedule streams in advance, and more. Over the past year, the number of people broadcasting and viewing livestreams on TikTok has doubled. Users’ enthusiasm for live content has encouraged the company to invest in new tools for streamers that assist with discovering, creating, and consuming live videos.

For the full article click here 

Instagram Implements New Initiatives to Protect Young Users, Including Privacy Defaults and Ad Targeting Restrictions

Instagram is looking to provide more protection for young users with a series of updates, including defaulting teenagers into private accounts and restricting its ad targeting options for younger audiences – which could have a big impact for digital marketers.

For the full article click here 

How to Support Your Go-To-Market Strategy with SEO

For early-stage startups, developing a robust go-to-market strategy and getting product-market fit on point is key. Here’s how SEO can help.

For the full article click here

Pinterest Adds Product Tags in Idea Pins, Provides New Affiliate Options for Creators

Pinterest is joining the race for creative talent, with some new tools to help Pin creators monetize their on-platform presence, while also better enabling brands to promote their products via influencer partnerships. First off, Pinterest is adding new shopping tags to Idea Pins, its own take on the social Stories format. Like other Stories options, Idea Pins enable users to upload short video clips, which are displayed along a top row in the app. And now, creators will also be able to tag specific items within their Idea Pin clips.

For the full article click here

Instagram Expands Reels to 60 Seconds, Providing More Capacity for Creativity

In an utterly unsurprising update, Instagram has today announced that the Reels length limit is being extended from 30 seconds to 60 seconds for all users.

For the full article click here

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Daily Minute Master Series – July 27, 2021Daily Minute Master Series – July 29, 2021