Social Media

Who Are the Most Influential Women on Instagram Right Now?

Nowadays, Instagram is one of the biggest and most successful social media networks in the world with more than 1 billion active monthly users online. The platform has also become a source of income for many users – if there could be one social media network called “the land of social media influencers”, it would be Instagram for sure. Not to say that influencers didn’t exist before the Instagram boom. There were a lot of influential people both in traditional and social media. However, Instagram gave people perhaps the most undemanding way to become famous.

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High-Profile Twitter Users Stage Boycott Over the Platform’s Failure to Address Anti-Semitic Content

While Facebook is still in the midst of an advertiser boycott over its perceived inaction to address hate speech on its platform, Twitter is now also facing a similar protest, with a group of celebrity users in the UK going silent on the platform for 48-hours due to the platform’s perceived inaction to address recent anti-Semitic comments. On Friday, UK rapper Wiley posted a series of tweets which referenced conspiracy theories about Jewish people. The offensive comments have since been removed, and Wiley has been suspended from the platform – but with close to 500,000 followers, much of the damage had already been done, and critics have said that Twitter failed to act on the posts in a timely manner, particularly given their highly public nature.

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Concerns Around Data Access by Foreign Nations Should be Expanded Beyond the Current China Focus

Should the Chinese Communist Party (CCP) be allowed to access the data of citizens from other countries, and what are the risks of allowing such? This is the core question at the heart of calls to ban rising video app TikTok, which has come under increased scrutiny in several regions over its ties to the Chinese regime. To be clear, TikTok’s Chinese-owned parent company ByteDance is indeed beholden, under China’s cybersecurity laws, to share its data with the CCP, if so requested. We don’t know if such requests have been made in the past, but we do know that ByteDance has previously censored content and managed its platforms in line with CCP rule.

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Marketing

LinkedIn Publishes New Guide on Setting Your Business Up for Recovery Post COVID-19

While the COVID-19 pandemic drags on, and it may feel like the end is constantly over the horizon, and beyond our line of sight, at some stage, it will end. Vaccines and treatments will be developed and implemented, cities and sporting venues will re-open. It may take longer than anyone would have hoped, but things will change, the tide will shift. That will lead to new opportunities once again – and while right now, it feels like we’re all on hold, and we’re all waiting for that next breakthrough to inform our plans, there are things that you can do, as a business, that will better position you for eventual recovery. That’s the focus of LinkedIn’s latest eBook, a 12-page outline of how companies can set themselves up for recovery, post COVID-19.

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Google’s John Mueller: Use Images Instead of HTML to Display Charts

Google’s John Mueller speaks on whether it’s okay to publish charts as images, or if it’s more beneficial to use HTML. This topic came up during a Google Webmaster Central hangout held on July 24th. A site owner asked Mueller what’s the best way to go about displaying charts with data on a web page. Is it acceptable, in Google’s eyes, to publish the charts as images? Or would there be some benefit to re-creating the charts in HTML?

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The Importance of Valuing Latent Orders to Successful Amazon Sponsored Products Management

Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored Brands ads for the average Tinuiti (my employer) advertiser. As such, it’s incredibly important for advertisers to understand the full value that these ads drive. Part of this is understanding the click-to-order period between when a user clicks on an ad and when that user ends up converting. Given how Amazon attributes orders and sales, it’s crucial that advertisers have an idea of how quickly users convert in order to value traffic effectively in real time.

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