Daily Minute Master Series – July 27, 2022

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Instagram Users Call for the App to Stop Trying to Be Like TikTok, with Kylie Jenner Joining the Push

As you may recall, earlier this year, Meta CEO Mark Zuckerberg flagged coming changes in approach in how it sorts content within user feeds, with a shift away from your home feed being curated by your social or follow graph, to more of the posts displayed being recommended by AI, ‘even if the content wasn’t posted by a friend or someone you follow’.

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Twitter Adds Hashtag Discovery to Communities to Help Improve Engagement 

Twitter’s added a new discovery element to its group-like Communities, with a new display of the top hashtags used in each community, which will then link you through to relevant tweets around those topics.

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Snapchat Shares New Insights into How it Can Drive Stronger Connections for Brands [Infographic]

Snapchat has shared some new insights into the power of its app for driving more intimate connections, and the value that can hold for advertisers – in variance to other social apps which focus instead on an ‘endless scroll of UGC’.

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Meta Launches Music Revenue Sharing Program, Enabling Creators to Add Licensed Music to their Content

Meta’s looking to help creators use a wider variety of music in their video clips, while also offering another revenue stream for musicians, via a new Music Revenue Sharing program, which will enable creators to add licensed music into their content, with music rights holders to take a percentage of any ad revenue subsequently generated.

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10 DuckDuckGo Facts For Digital Marketers & SEO Pros

DuckDuckGo has been growing rapidly since its launch. Learn all about why you should start using DuckDuckGo today.

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How To Go Live On TikTok: A Step By Step Guide

Ready to host your first LIVE event on TikTok? Here’s everything you need to know, including requirements, step-by-step guide, and pro-tips.

For the full article click here

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