Social Media

Microsoft Taps into the Popularity of Snapchat Lenses for Major New Xbox Campaign

With Microsoft this week showing off its coming, next gen Xbox Series X gaming console at its Xbox Games Showcase event, the company has also partnered with Snapchat on a new AR campaign which will see a series of game-themed AR Lenses showcased within the app.

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Digiday Reveals 56% of Advertisers Paused Facebook Spend in July

All eyes are on Facebook’s Q2 earnings call this coming Wednesday, in no small part because 2020 has been a tough year for the platform. Now, a small survey conducted by Digiday reveals their Q3 earnings will probably also be equally as important. 56% of media buyers surveyed confirm their clients paused their July spending in accordance with the Stop Hate for Profit movement.

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Twitter Shares New Insights into Key Topic Trends [Infographic]

Twitter has shared some new insights into trending topics of discussion on the platform, covering discussion shifts in the month of June – which, as Twitter notes, was largely dominated by the #BlackLivesMatter protests.

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Marketing

What Sellers Need to Know About the Amazon Brand Registry Program

Learn exactly how the Amazon Brand Registry program and its many benefits can help you successfully launch and market products on Amazon.

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How Marketing Can Build A Better Relationship With Sales

In most businesses, particularly B2B tech companies, marketing success is almost always benchmarked against lead generation. Marketing budgets live or die by marketing qualified leads (MQL), or even worse, sales qualified leads (SQL). But so often, marketing and sales teams seem to be working at odds with each other — particularly in SaaS businesses. Either marketing professionals feel they aren’t getting access to the existing customers they need to drive PR and marketing success, or sales teams feel they’re not getting enough support “filling the hopper.”

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25 Link-Building Stats for Your SEO Strategy [Infographic]

Are you investing in a link building campaign as part of your SEO strategy? Want to learn why links are so important when it comes to achieving higher Google rankings? The team from Red Website Design share 25 link building stats you need to know in this infographic.

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