The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Snapchat Posts Strong Results in Q2, Including a Record Increase in Revenue
Snapchat has published its latest earnings results, posting a solid increase in active users and a significant jump in revenue, as the platform continues to refine its offerings and establish its industry niche. First off, on users – Snapchat added 13 million more daily actives in Q2, rising to 293 million, which represents a 23% increase, year-over-year.
For the full white paper click here
7 GA4 Features That Make It Worth Trying Out
For the full article click here
Google is expanding the ‘About This Result’ panel with information about what factors went into ranking a page in search results.
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6 Best Practices That Will Improve Your Digital Marketing Strategy
A winning digital marketing strategy can make or break a business. It doesn’t matter how awesome your product or service is, if you can’t market it, nobody will benefit from it. Competition is rife in the digital space with new innovative companies and products being launched every day, and marketers need to stay at the top of their game to ensure that what they share with their customers and audience is still relevant.
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In Growth Marketing, Creative is the Critical X Factor
As we move toward a privacy-centric, less targeted future of growth marketing, the biggest lever will become creative on paid social channels such as the Facebooks of the world. The loss of attribution from our good friend iOS 14.5 has accelerated this trend, but channels have increasingly placed efforts toward automating their ad platforms.
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Marketing The Eco-Friendly Brand
When marketers work on an eco-friendly brand, one of the key issues is pricing. To what extent is premium pricing for eco-friendly brands a deal-killer?
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