Daily Minute Master Series – July 26, 2019

Social Media

Pinterest Unveiled a Set of Mobile Ad Tools

Brands on Pinterest can now more easily create and manage ad campaigns on the network via their mobile devices and set up their Promoted Pins following Thursday’s introduction of mobile ad tools. The new tools are available to all business accounts in the U.S., and the global rollout is under way. They can only be accessed via Pinterest’s iOS and Android applications, and not via the mobile web. Tools available to brands via this new option include adjusting budgets and targeting, pausing ads, editing URL destinations and changing campaign names. On the metrics side, brands can see ad spend, remaining campaign duration, impressions, clicks, click-through rates and saves.

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Snap continues to march forward with solid gains during the second quarter of 2019

Snap, the company behind Snapchat, reported a 48% year-over-year increase in revenue for the second quarter of 2019, reaching $388 million. The upswing continued on the user front as well, with 13 million new daily active users (DAUs) added during the second quarter. Snap now stands at 203 million total DAUs. Of the 203 million total DAUs on Snapchat, 83 million are in North America. Snap reported that 7 to 9 million of the 13 million new DAUs can be accounted to the higher user engagement with its new AR Lenses. The new AR Lenses “brought in new users and re-engaged lapsed users,” the company’s CFO Derek Andersen said. Snap reported it saw more engagement with Lenses created by users during the second quarter than all of 2018. As part of the company’s prepared statements, CEO Evan Spiegel reported 75% of the 13- to 34-year-old population is currently active on Snapchat. “Making us larger than services like Facebook and Instagram among this audience, and demonstrating the broad-based appeal of our service,” said Spiegel, highlighting how Snap is positioning itself against the likes of Facebook and Instagram.

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New Report Suggests Facebook’s Data Scandals Will Impact Trust in its Libra Currency Offering

Facebook’s vision of creating an alternative currency that will better connect the world through its platforms could face some significant challenges in take-up – and that’s before you consider the regulatory concerns already raised by officials. In order to measure the public’s interest in Facebook’s coming Libra currency, and whether people actually intend on using it, messaging and calling app Viber commissioned a survey of 2,000 people in the US and UK (1,000 in each region) to get their impressions of the option. In the US, Viber’s research found that nearly half of all Americans say that they would not trust Facebook at all in regards to keeping their information secure – while less than 3% of Americans say they would be willing to try Libra for payments. Interestingly, those trends hold fairly firm across demographic sets – though younger respondents are more inclined to put their trust in The Social Network. People don’t trust Facebook now, yet for the most part, they haven’t stopped using the app because it’s become a key element in their interactive process, a means to keep them connected to the people and things they care about. If Facebook can provide the same with Libra, these initial concerns will likely dissolve over time.

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Marketing

‘Swipe to Visit’ has arrived on Google Images

Google has launched “Swipe to Visit,” an Images search feature that displays a preview of an AMP-enabled website’s header after a user selects an image result. The user can then swipe up on the preview to load the image’s corresponding web page. Visual searches allow users to efficiently scan and compare many offerings. Capturing high-quality images and optimizing them for search provides one more way for brands to attract users to their websites. This new UI feature may help AMP-enabled publishers get more traffic from their photos by putting their websites a single swipe away. 

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