Daily Minute Master Series – July 25, 2019
Social Media
Instagram is Testing a New Listing of Stories Mentions to Notify Users
Given the rise of Instagram Stories, it’s no surprise to see that Instagram is now looking to add new notification tools and options to help boost user engagement, and to ensure that people are aware of relevant mentions. The latest tool on this front comes in the form of a new ‘Stories About You’ listing, which is reportedly being tested in the app. The new section would list all the Stories in which a user has been @mentioned or tagged by the Story creator, separating these notifications from your general notifications stream. The option could be particularly beneficial for high-profile users who see a lot of mentions, helping them to better understand their notifications list, and respond to relevant alerts. It might also be beneficial for brands, alerting them to mentions in Stories, and helping to categorize their streams in order to guage related activity.
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Beware of Facebook Libra Scams, Which Are Spreading Across The Social Network
As reported by The Washington Post, a range of scam posts and Pages have started popping up across the web, looking to dupe potential investors who are seeking to get in early on the currency: “Roughly a dozen fake accounts, Pages and groups scattered across Facebook and its photo-sharing app Instagram present themselves as official hubs for the digital currency, in some cases offering to sell Libra at a discount if viewers visit potentially fraudulent, third-party websites.” Crypto scams are relatively common – so much so that Facebook itself implemented a ban on crypto ads earlier in the year due to the proliferation of questionable operators. Facebook has since watered down its action, and given the profile of Libra, it’s not surprising to see scammers looking to tap into the hype, and catch potential investors unaware, relieving them of their cash. As noted, everyone should be very wary of any Libra related ads, on any network, as the currency is not at release stage, has no official release date, and as such, is not at the point where anyone can be offering you any Libra to get a head start on the action.
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Marketing
Google search results not fully rendering for many searchers
There are widespread complaints in the Google forums about the search results not fully rendering when a search is done. This seems to be happening for some searchers on mobile. Google has confirmed the company is working on a fix. If searchers cannot see the search results, even if that is a small percentage of Google searchers, that can lead to a drop in traffic to your web site, which may lead to fewer leads and sales and less revenue for your company. Of course, Google wants its search results to render, so it is working fast to fix the issue.
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Google Adds “Request a Quote” Button to Business Listings in Search Results
Google is automatically adding a large “Request a Quote” button to eligible business listings in search results. The button also appears in mobile search results when the business name is searched for. Specifically, businesses that have opted into the Google My Business messaging feature will have the “request a quote” button added to their listing. Searchers can now request quotes from businesses without ever visiting the business’s website. It can all be done within Google’s services. Clearly, that’s not great for traffic. But the purpose of a business website, for the most part, is to generate leads.
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