Social Media

TikTok Launches ‘Creator Fund’ to Pay Platform Influencer for Their Efforts

Amid rising speculation about the future of the app, with authorities in several regions calling for potential restrictions due to its links with the Chinese Government, TikTok is looking to deepen its economic roots, in order to make it harder to justify removing it from circulation. Earlier this week, TikTok announced that it plans to hire 10,000 staff in the U.S. over the next three years, as it looks to maximize its growth opportunities. And today, TikTok has unveiled a new TikTok Creator Fund, which will pay prominent creators for their videos on the platform.

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Twitter Adds More Users in Q2, but Sees Revenue Decline 19%

Twitter has released its latest performance update, showing a significant increase in users in Q2, along with a largely anticipated reduction in ad spend. Twitter’s lower revenue results, given the pandemic, are largely in line with expectation, but the growth in users should better place the company moving forward.

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Twitter Provides More Detail on Recent Hack, Says Hackers Accessed Private Messages

As Twitter looks to focus on its usage growth in its latest performance update, the platform has also posted some new information on the recent hack, which saw 130 accounts compromised, including various celebrity profiles. At around 1pm last Wednesday, a range of celebrity and brand accounts started tweeting out a message promoting a crypto giveaway, in which funds sent to a specified bitcoin wallet would return double the amount to the sender.

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Marketing

How to Use Natural Language Generation to Create Content for Ecommerce

Interested in scalable text generation? Learn how to programmatically generate copy for ecommerce category pages using a transformer-based language model.

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No In-Person Events Until 2nd Half of 2021, Marketers Say

Professional marketers are embracing online-only events as the unlikelihood that they would attend an in-person conference during the COVID-19 pandemic stretches deep into 2021. In this survey of over 300 marketers, respondents on average gave the prospect of attending an in-person event a 3 out of 10 chance through the end of the first half of 2021. That is the same as when we last fielded our Event Participation Index in June, but at that time we only asked about the likelihood that they would attend in-person events through the end of 2020. That suggests the surging number of cases, especially in the United States, as well as the absence of a vaccine for COVID-19, is making it difficult for people to envision a time when large-scale, in-person gatherings are safe.

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Buy on Google Goes Commission-Free, Will Enable Checkout via PayPal, Shopify

Earlier this year, Google surprised merchants by opening up the Google Shopping tab in its search results to free product listings. Now for the next phase of the shakeup: commission-free access to Buy on Google, the company’s native checkout from product listings.

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