Daily Minute Master Series – July 24, 2019

Social Media

Twitter Will Now Allow Users to Both Retweet and Retweet with Comment on the Same Tweet

This week, Twitter has announced that users can now both retweet and retweet with comment on the same tweet, which up till now has been limited to either one or the other option. The option will provide more capacity to add your own context to every tweet, while also sharing the original message. But here’s the concern – the capacity to double share tweets may also be abused by people who are seeking to get maximum amplification for their own messages. That could lead to a lot of message duplication – and of course, you can just unfollow people who do this repeatedly. But you can bet a heap of social media marketing folk will be keen to test whether retweeting and retweeting with comment on every message helps to boost tweet amplification, and gives them an extra push in expanding their message. It seems like it will be a fairly minor addition, but the capacity for overuse is something to monitor. 

For the full article click here 

LinkedIn Adds New Services Listings for Profiles to Help Freelancers and SMBs

LinkedIn is rolling out a new option which will enable freelancers and SMBs to list the services they provide on their LinkedIn profile, and be found for the same in search results. The new option will enable users to add a section on their profile which showcases the various services they provide. LinkedIn has also added this as a search option, meaning that when people go seeking people who offer the same, they’ll be able to filter their results based on this new section. It’s another way in which LinkedIn users can utilize the platform to connect with business opportunities – and given the rising amount of freelancers, particularly in the US market, and where the trends are headed, it definitely makes a lot of sense. The freelance, or ‘gig’ economy, does come with additional economic considerations and challenges, but the fact is that, as connectivity improves, people’s options are expanding, and that’s leading to more of us working for ourselves.

For the full article click here 

Advertising

TrueView for action inventory extends to Google video partners

Google is opening up Google video partners inventory to TrueView for action ads. TrueView for action video ads are specially tailored for performance advertisers with a call-to-action banner that appears during and after the video plays. If you’ve found success on YouTube with TrueView for action ads, this can help you extend your campaigns’ reach to sites and apps on Google’s video partner network. However, it’s important to note that the environment and units are a bit different than native YouTube inventory and video partners may perform quite differently. Video partners inventory can appear across all devices as an interstitial in a video player. On mobile apps, they can also appear as rewarded video units.

For the full article click here

Microsoft Updates Dynamic Search Ads With Longer Titles & Descriptions

Microsoft Advertising is updating its dynamic search ads with longer titles and an additional description field. This now makes Microsoft’s dynamic search ads more comparable to Google’s. Microsoft recommends using the additional description field to make ads more specific with attention-grabbing information. This update available in countries where Dynamic Search Ad campaigns are supported: US, UK, France, Germany, Canada, and Australia.

For the full article click here