Daily Minute Master Series – July 23, 2021

/by

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

TikTok Launches New ‘Spark’ Ads Which Enabled Brands to Tap into Trending Organic Content

TikTok has launched a new ad option which essentially enables brands to sponsor already trending organic content that aligns with their offerings, in order to get an association boost without having to create anything themselves, or even commission a creator to do so.

For the full white paper click here

TikTok to Launch Workshops to Support Small Businesses

As more small businesses build a following on TikTok, the short-form video-sharing app will launch a 20-event virtual workshop to help small- and medium-sized businesses reach new audiences and grow their companies.

For the full article click here 

Google’s New 3-Strike Policy – What Counts As a Strike?

Google announced a 3-strike policy, which would effectively suspend ad accounts that have received repeated violations. The new policy was met with concern from advertisers as the system incorrectly flags ad content as breaking policy fairly frequently. There was speculation about the number of ad accounts that could receive undeserving suspensions. However, Google does have some checks and balances in place to try to ensure that only accounts that have truly violated policy are being penalized.

For the full article click here 

WordPress 5.8 Released With Nearly 300 New Features & Fixes

WordPress 5.8 is rolling out right now and is available to all publishers. The new release is named after the innovative jazz musician, Art Tatum. It’s a fitting name for this new version of WordPress because it’s full of brand new features that makes it easier for publishers to innovate and express themselves creatively.

For the full article click here

How Influencers Use Affiliate Marketing Programs to Make Money and How Much They Earn

Those “swipe-ups” on Instagram Stories or the links below a YouTube video aren’t just for the convenience of sharing a link — they’re how many influencers make money. When someone makes a purchase on a website after clicking through a trackable link or using a specific code, the influencer who posted it can earn a commission from that sale. That’s called affiliate marketing.

For the full article click here

Why Some CEOs Give Marketing A Blank Check

A marketing vice president recently shared a story about when he asked his CEO for a larger trade show budget (obviously a pre-pandemic request). The VP was a savvy marketer who knew what was important to driving the business. He didn’t approach the request as a discussion about an expense or cost to the business, but rather as a proven revenue generator. He showed the CEO that trade shows accounted for 40% of that company’s new account sales.

For the full article click here

t2Marketing International

Let’s connect

Marketing Rundown

Our curated weekly rundown with everything you need to know about media, marketing and digital news.

[revue_subscribe]

Insights

Our blog is full of important news and information for you.

Books, white papers and more

Members of t2 are keynote speakers at international digital marketing conferences, content contributors.

Specialized Expertise

t2 can grow your business across integrated verticals. Contact us for help with website development and technical needs, growing your ecommerce or Amazon business, and Web3 projects.

Daily Minute Master Series – July 22, 2021Daily Minute Master Series – July 26, 2021