Daily Minute Master Series – July 22, 2021

July 22, 2021/by Corey Padveen

The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Facebook Pay Rolling Out to Shopify Sites in August

Facebook Pay will be available as a checkout option for all Shopify sites in the US starting this August. Until now, Facebook Pay has been a payment system for transactions conducted within Facebook’s own apps. It’s used to send money, shop, make donations, and more. As of August, Facebook Pay can be used by US Shopify merchants offer a more seamless checkout experience for customers.

For the full white paper click here

Key Instagram Metrics, and Why They Matter to Your Strategic Approach [Infographic]

What’s the most important metric for growing your Instagram audience and engagement? Is it reach and/or impressions? What about follower growth, or average engagement rate? Tracking the right metrics is crucial if you want to maximize your Instagram marketing efforts, but it may not always be clear where to start, or which specific elements are of most importance for your brand. That’s why the team from Social Insider has put together this infographic of key Instagram metrics that every marketer needs to know.

For the full article click here

Everything You Need to Know About Twitter Advanced Search

Twitter continues to exhibit dogged persistence in terms of user growth and preference, no doubt aided by some of its essential features – like the Twitter Advanced Search feature. And while many still view Twitter as a mere social media platform for following friends and being followed, a significant number are exploiting its immense potential as a business marketing platform, specifically for lead generation. In fact, 82% of B2B marketers preferred using Twitter in 2020, which makes it second only to Linkedin for that audience.

For the full article click here

Reddit Shares Data on Rising Interest Around Comic-Con Ahead of Comic-Con@Home This Week

Despite the regular, in-person San Diego Comic-Con being postponed until summer 2022, Comic-Con@Home is being run as an online event from July 23rd to the 25th, which will provide a means for comic and movie fans to come together to get the latest on various projects, direct from the creators themselves.

For the full article click here

YouTube Adds New Labels and Search Panels to Prioritize Official Health Advice

As the US Government takes aim at Facebook over its perceived lack of effort on combating medical misinformation, YouTube has unveiled its latest push on the same, with the addition of new labels on videos from authoritative health sources, and prioritized links to these clips in searches related to health concerns.

For the full article click here

YouTube Taps into the Popularity of BTS to Boost its New ‘Shorts’ Option

After rolling out the next stage of its TikTok-esque ‘Shorts’ feature last week, which sees the beta version of the option now available in all regions, and making Shorts available to all US users last month, YouTube is now looking to take Shorts to the next level, as it seeks to fend off rising competition from TikTok on the short-form video front.

For the full article click here

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