Social Media

Instagram Launches Personal Fundraisers to Provide Assistance for Businesses and Causes During COVID-19

Instagram is rolling out a new personal fundraisers option to help people and businesses raise money for selected causes amid the COVID-19 pandemic.

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Snapchat Adds 9 Million More Daily Active Users in Q2, Reports 17% Increase in Revenue

Snapchat has reported its Q2 2020 performance update, showing increases in both users are revenue, and, in general, positive signs for the ongoing steady growth of the platform. First off, on users, Snapchat added 9 million new daily active users for the quarter, and is now up to 238 million DAU.

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US Bans TikTok on All Government-Issued Devices Due to Concerns Around Connection with China

In another concerning sign for TikTok, the US House of Representatives voted on Monday to have the app banned from all Government-issued devices, due to concerns around data collection and potential spying by Chinese authorities.

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Marketing

Google Delays Mobile-first Index Rollout – 5 Reasons Why

Google announced that mobile first indexing will not be rolling out as promised. Mobile-first indexing is delayed by eight months. These are the reasons why.

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Two Things You Need to Turn PPC Campaigns into Winners

How do you set yourself apart in PPC when Google and Microsoft are continually adding more automated capabilities that effectively level the playing field? We believe there are a few critical factors that can tip the scales back to your advantage: Better strategy and better execution, tied together with an awesome process. On the surface, these factors may seem like common sense, “Business 101” tactics, but the real challenge comes into play when businesses attempt to build the processes that closely tie strategy to execution. We believe that companies with a great process will be the ones best positioned to deliver successful results. When your process enables you to be nimble and adapt to new strategies quickly, and you can quickly get your whole team to shift into execution mode on the new strategy without dropping balls left and right, that’s when you win.

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Martech Training Options Expand Under COVID

On June 30 Microsoft unveiled a new learning platform for Microsoft Teams, adding to the expanding list of software training courses available to a public that is dealing with the worst unemployment numbers in over a generation.

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