The Marketing Rundown

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News & Updates

Meta’s Reallocating Resources Away from Bulletin and its News Tab, Which Could See Publishers Lose Out

In today’s latest reminder that you shouldn’t build too much reliance on social platforms when looking to establish your business, reports suggest that Meta is now looking to scale back its investment in news content and newsletters, via its ‘Bulletin’ platform, in favor of focusing on the creator economy, and its metaverse-forward plans.

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Twitter Sees First Win in Legal Case Against Elon Musk, as Musk Looks to Exit Twitter Takeover Deal

Delaware’s Court of Chancery has ruled in Twitter’s favor for an expedited trial in the Musk acquisition case, with Musk and Co. given just five days to present their argument as to why Musk should be allowed to pull out of the deal. The case has been scheduled for October.

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Instagram Adds New ‘Boost’ Promotion Option for Reels Clips

As it continues to double-, and triple-down on short-form video, Instagram will now enable brands to amplify their Reels clips, via a new ‘Boost’ promotion option built into the format.

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YouTube Announces New Shopify Integration, Expanded In-Stream Commerce Tools and Listings

YouTube’s taking the next steps in its gradual integration of eCommerce tools, via a new partnership with Shopify, which will enable Shopify merchants to feature their products across their YouTube channels and content.

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TikTok Provides New Insight into the Potential of Live-Stream Shopping [Infographic]

TikTok really wants to make live-stream commerce a thing, which would then enable it to follow in the footsteps of its Chinese sister app, Douyin, and turn the short-form video platform into a money-making machine for a huge number of creators.