Daily Minute Master Series – July 21, 2021

/by

The Marketing Rundown

Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date

Everything you need to know about media, marketing, and digital news from the week all together in one place.

[revue_subscribe]

News & Updates

Marketing Budgets Continue To Get Slashed, Even As Companies Look To CMOs For Growth

While it might feel like parts of business are getting back to normal, the money CMOs have at their disposal is still not where it was a year ago: According to Gartner’s annual CMO Spend survey of nearly 400 marketing leaders, budgets have fallen from 11% of company revenue in 2020 to just 6.4% in 2021.

For the full white paper click here

WhatsApp Looks to Join the Audio Social Trend with Group Calls Update

With the pandemic lockdowns still dragging on in many regions, people continue to seek out more ways to stay connected to family and friends, while physically apart. And with group audio social tools on the rise, WhatsApp has today added a new feature which ties into this trend, while also remaining true to the privacy-first ethos of the app.

For the full article click here 

Why GoogleBot Doesn’t Crawl Enough Pages on Some Sites

In a Google SEO Office Hours hangout Google’s John Mueller was asked why Google did not crawl enough web pages. The person asking the question explained that Google was crawling at a pace that was insufficient to keep pace with an enormously large website.  John Mueller explained why Google might not be crawling enough pages.

For the full article click here 

Snapchat Launches New 3D Bitmoji, Another Step in its Digital Fashion Push

Snapchat is taking the next steps into digital fashion with the addition of new 3D Bitmoji avatars, adding another dimension to the popular virtual character depictions available within the app.

For the full article click here

How To Use Storytelling In Digital Marketing To Transform Your Business

Have you heard marketing analysts talk about using more informal ways to market products and services? Perhaps one that involves creative narratives instead of line-by-line scripts? Chances are you have, and it’s called brand storytelling. Brand storytelling has been around for years, but its popularity is skyrocketing as digital marketing overtakes its print-form predecessor.

For the full article click here

TikTok Ads See Higher Emotional Response, According to New Report

TikTok has published a new report which suggests that TikTok ads are more memorable than those on other platforms, and even TV campaigns, while emotional response measurement also shows that TikTok ads are more likely to drive purchase response, based on key triggers.

For the full article click here

t2Marketing International

Let’s connect

Marketing Rundown

Our curated weekly rundown with everything you need to know about media, marketing and digital news.

[revue_subscribe]

Insights

Our blog is full of important news and information for you.

Books, white papers and more

Members of t2 are keynote speakers at international digital marketing conferences, content contributors.

Specialized Expertise

t2 can grow your business across integrated verticals. Contact us for help with website development and technical needs, growing your ecommerce or Amazon business, and Web3 projects.

Daily Minute Master Series – July 20, 2021Daily Minute Master Series – July 22, 2021