The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Marketing Budgets Continue To Get Slashed, Even As Companies Look To CMOs For Growth
While it might feel like parts of business are getting back to normal, the money CMOs have at their disposal is still not where it was a year ago: According to Gartner’s annual CMO Spend survey of nearly 400 marketing leaders, budgets have fallen from 11% of company revenue in 2020 to just 6.4% in 2021.
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WhatsApp Looks to Join the Audio Social Trend with Group Calls Update
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In a Google SEO Office Hours hangout Google’s John Mueller was asked why Google did not crawl enough web pages. The person asking the question explained that Google was crawling at a pace that was insufficient to keep pace with an enormously large website. John Mueller explained why Google might not be crawling enough pages.
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Snapchat Launches New 3D Bitmoji, Another Step in its Digital Fashion Push
Snapchat is taking the next steps into digital fashion with the addition of new 3D Bitmoji avatars, adding another dimension to the popular virtual character depictions available within the app.
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How To Use Storytelling In Digital Marketing To Transform Your Business
Have you heard marketing analysts talk about using more informal ways to market products and services? Perhaps one that involves creative narratives instead of line-by-line scripts? Chances are you have, and it’s called brand storytelling. Brand storytelling has been around for years, but its popularity is skyrocketing as digital marketing overtakes its print-form predecessor.
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TikTok Ads See Higher Emotional Response, According to New Report
TikTok has published a new report which suggests that TikTok ads are more memorable than those on other platforms, and even TV campaigns, while emotional response measurement also shows that TikTok ads are more likely to drive purchase response, based on key triggers.
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