Daily Minute Master Series – July 21, 2020
Social Media
Snapchat Launches Meditation Tool from HeadSpace, the First of its New Mini-Apps
Back in June, at its 2020 Partner Summit, Snapchat previewed its upcoming ‘Snapchat Minis’, which are essentially micro-versions of full apps, built within Snapchat.
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TikTok Faces More Challenges, Pausing Expansion Plans in UK and Dealing with Penalties in South Korea
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While Facebook continues to up its efforts to remove COVID-19 misinformation, various reports in recent weeks have suggested that it’s not doing anywhere near as much to halt the spread of other types of misinformation across its network, raising questions as to the role Facebook plays in such, and what its motivations are, exactly, for taking a more ‘hands off’ approach in certain contexts. The latest report comes from Popular Information, which has today published an account of one specific piece of climate change denial literature which, despite being found by Facebook’s fact-checking partners to be ‘partly false’, and labeled as such as per Facebook’s policies, eventually had that tag removed, seemingly after intervention by Facebook management.
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Marketing
How to Use AI to Provide Seamless Email Journeys for Your Customers
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Adapt or Die: 5 Predictions for the Workplace of the Future
In a matter of months, Covid-19 has caused an historic, radical transformation in how we think about the time-honored act of going to work. The CDC recently issued restrictive occupancy guidelines; companies like Twitter and Shopify have suggested their employees may work remotely forever; NYC is re-opening, yet only 10-15 percent of office workers have actually returned.
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COVID is Accelerating TV Advertising’s Transformation Into an Addressable Medium
When it comes to ad targeting and attribution, Connected TV (CTV) beats traditional TV in every way. From an advertiser perspective, however, the challenge has been one of scale. That now appears to be changing rapidly. CTV, including OTT (over the top streaming), has been growing steadily for years. But COVID-19 has accelerated everything significantly.
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