Daily Minute Master Series – July 21, 2019
Social Media
Instagram Adds New Warnings for Accounts Which Are Close to Being Banned
Instagram is taking a more active role in stamping out anti-social and concerning behavior on its platform, introducing new tools – and even removing post like counts – in order to focus on user well-being. The latest measure on this front is an update to its policy enforcement processes, which will see the platform implement time-based accruals of policy violations, which will also enable the implementation of new warnings for accounts that are close to being banned. The measure will give Instagram more capacity to take action against repeat offenders by limiting their capacity to stay just within the rules by removing the violating posts. Now, they’ll also have an ongoing record, so even if they do take action on the highlighted posts, they could still face penalties for ongoing concerns.
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Marketing
Google adds JavaScript SEO basics to its Search developer’s guide
On July 18, Google added a JavaScript SEO basics section to its Search developer’s guide. It includes general descriptions of how Google processes JavaScript as well as some best practices. In addition to an overview of how Googlebot crawls, renders and indexes JavaScript web apps, the guide provides basic tips, accompanied by links to more detailed Google resources, including the following: Describing your page with unique titles and snippets; Writing compatible code; Using meaningful HTTP status codes; Using meta robots tags and Fixing images and lazy-loaded content. JavaScript is a powerful tool for developers and can enhance the user experience. Understanding how Googlebot processes your JavaScript-powered web apps can help you make them more discoverable, which may ultimately increase your organic visibility and bring in more traffic to your site.
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Google Confirms Cause of Missing GMB Reviews – Will They Ever Come Back?
Google confirmed the cause of missing Google My Business reviews, an issue that may not be resolved any time soon. Several weeks ago SEOs began to notice Google My Business reviews were going missing. The company says legitimate reviews were inadvertently removed from business listings during Google’s efforts to remove fake reviews. If you take it at face value – legitimate reviews were accidentally removed and they may or may not be restored. Time will tell whether the issue gets resolved. In the meantime there’s nothing business’s can do as the problem is all on Google’s end.
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Advertising
Heads up, advertisers: Facebook is shrinking mobile News Feed ad space
Beginning August 19, posts and ads in the mobile News Feed will display at a 4:5 aspect ratio, which means they’ll be shorter than at the original 2:3 aspect ratio. For advertisers, this means ads will show fewer lines of text and the maximum height for photos or videos in the ad will be reduced to fit new design. According to Facebook, the new ad layout will only allow for three lines of text, after which users will see a prompt to display more of the text. That’s a change from displaying as many as seven lines of text before the “See More” prompt. Ad copy will need to be tighter than ever to get your messages across — or entice users to click to “See More.” Videos will also need to be optimized for the new size, otherwise they will be automatically “masked” when the changes take effect next month.
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