Daily Minute Master Series – July 20, 2022

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

TikTok’s Defending Itself on Several Fronts as Pressure Rises on the Chinese-Owned App

Amid various investigations by regulatory authorities, and escalating revenue concerns within its parent company ByteDance, the pressure is rising on TikTok, which has been evident in some of its announcements and public statements of late.

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Meta Adds New, In-Stream Payment Options for SMBs 

Meta’s looking to give its eCommerce ambitions another push, with the launch of payments between users and businesses within Messenger chat, providing another way to facilitate transactions in its apps.

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Snapchat Launches Desktop Version of the App, Initially Available to Snapchat+ Subscribers

After a decade of existence, Snapchat is finally launching a web version of its app. Initially only available to Snapchat+ subscribers (and in certain regions), Snapchat for web will enable users to send messages and make video calls direct from their desktop PCs, providing another way to engage with your Snap connections.

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YouTube Adds New Creative Options for Shorts, Expands Shorts Drafts on iOS

YouTube’s rolling out some new updates for Shorts, including new creation options, and an expansion of Shorts drafts. First off, on creative options – YouTube’s rolling out a new ‘Cut’ option which will enable Shorts creators to sample a small segment (1 to 5 seconds) from eligible Shorts and VODs to be used as the intro to their Short clip.

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How To Find Talented Writers To Fuel Top Quality Content Creation

From hiring platforms and content tools to expert advice from content marketing leaders, here’s how you can find excellent writers.

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5 Tips To Improve Your Content Strategy

Content plays an important role in every marketing campaign. Here are some ways you can improve your content strategy and get better results.

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