Daily Minute Master Series – July 2nd, 2019

Social Media

Twitter Updates Search Results with Additional Contextual Info

You may have noted that there’s more information there, relating to trends, mutual follows – additional context to help guide you to the results that you’re actually looking for. This week, Twitter has officially announced this update, which is now being rolled out to all mobile platforms. The idea, as noted, is that by showing you more information about your search, it’ll better guide you towards the results you’re after, and help you better understand whether this profile is worth following, in order to get you to tap through for more info. It’s not a major shift, but the additional information markers are helpful, and could better inform your usage – while it’s also worth noting that the activity from your brand account may also now appear in relevant searches, which could influence whether users tap through to see more or not. 

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Marketing

Google to stop supporting noindex directive in robots.txt

Effective September 1, Google will stop supporting unsupported and unpublished rules in the robots exclusive protocol, the company announced on the Google Webmaster blog. That means Google will no longer support robots.txt files with the noindex directive listed within the file. Yesterday, Google announced the company is working on making the robots exclusion protocol a standard and this is probably the first change coming. In fact, Google released their robots.txt parser as an open source project along with this announcement yesterday. Google has been looking to change this for years and with Google pushing to standardize the protocol, it can now move forward. The most important thing is to make sure that you are not using the noindex directive in the robots.txt file. Also, look to see if you are using the nofollow or crawl-delay commands and if so, look to use the true supported method for those directives going forward.

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Hootsuite integrates Yext Reviews into its dashboard

Yext and Hootsuite have teamed up to enable businesses with physical locations to monitor and respond to their Yext reviews within Hootsuite’s social media management dashboard. The Yext integration will pull in both online reviews and review data, including review metrics related to average ratings, response count, response time and keyword-based sentiment analysis. Effective brand management is more than simply paying attention to what is being said about your company on social channels. Online reviews play a major role in a brand’s reputation and conversion outcomes. The Yext Reviews integration into Hootsuite is designed to help marketers track and respond to what is being said about their brands beyond social and connect the dots between reviews in search channels and social media engagement, all in one place.

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Google: Updating a Page’s Publishing Date Won’t Make it Rank Better

Google’s John Mueller recently advised that updating the publishing date of a page won’t have an impact on rankings. Mueller said there’s no harm in displaying the last updated date. However, there’s no benefit to changing the last updated date of a page as far as SEO is concerned. Mueller gave the example of weather forecast pages, which are consistently updated throughout the day. Those pages do not suddenly rank better as a result of the last updated date always changing. From the perspective of users, it may make sense to inform people of when the page was last updated, but it will not play a role when it comes to search.

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